Posts by Scratch Staff
Points to consider before purchasing nail products
Samantha Sweet, co-founder of nail & beauty distribution & education company, Sweet Squared, offers advice for those looking to enhance their professional nail kit… When buying professional products, you should be looking for a company that asks questions such as what certificates you have. If you don’t have certificates, does the company offer training? If…
Read MoreFootlogix launches Implement Kit for pedicure pros
Professional footcare brand, Footlogix, has launched a four-piece implement kit for pedicurists. Crafted with high quality, medical grade Solingen Stainless Steel the tools are designed to help make pedicure services more efficient and effective. The tools are: Footlogix Toenail Nipper Concave Jaw with double spring – for controlled cutting of toenails. Footlogix Flat Edge Toenail…
Read MoreTop tips for taking a perfect nail photo
Scratch Stars award-winning blogger, Natasha Lee, reveals her top tips to perfecting an attention-grabbing nail design… The two biggest things that can make or break a business, in my opinion, are word of mouth and social media presence. You need to make sure that both are positive, and it’s crucial that you keep your business…
Read MoreThe Gel Bottle Academy celebrates birthday with super training offers
The Gel Bottle Inc. is commemorating the first birthday of its Brighton Academy with offers on its training courses. Dubbed as ‘amazing nail industry education combined with business tips and a super fun atmosphere’, the courses are ideal for those looking to ‘propel their career’. Offers are available for a limited time only and are:…
Read MoreWhat does ‘for the love of the nail game’ actually mean?
Phoenix VanDyke, US tech & Winner Of Winners champion at Nailympia USA 2017, discusses what ‘the love of the nail game’ actually means… How many times have you heard someone say, ‘I love doing nails’ or ‘this is my passion’, or, ‘if you love what you do, you never work a single day in your…
Read MoreHow to make your beauty business appeal to new & expectant mums
Helena Linsky, co-director of Q61, reveals how to make your beauty business mum-friendly… For Mother’s Day promos and across the entire year, it’s important to consider how you can implement in-salon initiatives that are mum-friendly. Mum-to-be and new mum clients tend to have slightly different needs to your other clients, and so in order to…
Read MoreNail tales from Ralph & Russo’s SS19 Paris showcase
Scratch Stars Session Stylist of the Year 2018, Nickie Rhodes-Hill, reveals the nail antics at Ralph & Russo’s Paris Haute Couture show for spring/summer 2019… My team and I were asked to provide a nail look for Ralph & Russo’s haute couture show, and met at 5am on the day of the show at the…
Read MoreWays to offer exceptional customer care
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals her top tips for showing clients you care and enhancing their treatment experience… With competition in the nail industry so fierce, going the extra mile to care for your customers during their appointment can make a dramatic difference when it comes to…
Read MoreEnhance beauty treatments with self-heating Cowrie Lava Shell
Shared Beauty Secrets has launched a self-heating/self-cooling massage tool; an ideal addition to facial treatments, massages, manis & pedis. The Cowrie Lava Shell utilises the technology of the award-winning Lava Shells treatments to allow therapists to introduce a luxurious, chargeable extra easily and efficiently. Available to UK spas and salons from April 2019, the Cowrie…
Read MoreCover & conceal with Gellux Cover Pink Base Coat
Cover and conceal with the latest Salon System Gellux addition – the Cover Pink Base Coat. This high viscosity gel base helps adds strength to the nails, concealing damaged, ridged or discoloured nails. With a natural pink finish, it helps cover imperfections with a smooth application. The base coat can be worn under colour or just with Gellux Top…
Read MoreBehind the scenes with The Gel Bottle Inc
Go behind the scenes for The Gel Bottle Inc’s spring collection advert photoshoot with the TGB team… The GelBottle Inc Spring collection 2019 is a celebration of iconic women and female empowerment! Each polish is named after an inspirational woman, all iconic in their own way, from Twiggy – known for shaking up the fashion industry…
Read More5 awkward waxing questions answered
Salon System educator & wax specialist, Lisa Stone, answers the waxing questions you may have felt too awkward to ask… Q: What are the waxing rules for clients with skin tags or moles? Some therapists may choose to put Vaseline on the mole or skin tag and continue the wax service, but I prefer to…
Read MoreHow & why you should retail beauty products
Esteemed salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities.. Q: Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It is impossible to give a…
Read MoreRobbie Tomkins reveals his journey into session nail styling
There isn’t a clear cut or methodical way to becoming a session technician. Everyone has a different experience and story of how they came to be on their hands and knees, painting a model’s toes through a pair of strappy stilettos in a disused warehouse in East London at 7am on a freezing December morning.…
Read MoreTop tips for making your nail business stand out
Tammy Koslowski, founder of award-winning NAF! Salon in Glasgow, reveals her advice for making your business stand out from the rest… In any given town, you can bet that there will be multiple beauty salons or mobile technicians, so how can you ensure that you stand out and get a good share of the clientele?…
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