Posts by Scratch Staff
How to manage staff performance effectively
Hilary Hall, chief executive of the National Hairdressers’ Federation & National Beauty Federation, serves up support and advice for beauty business owners wishing to effectively manage their staff members… Performance management is a vital skill for business owners, particularly in the highly competitive world of nail salons and spas. Supporting your staff’s career development will…
Read MoreCraft mesmerising manicures with Pure Nails Book of Shadows Collection
Have clients spellbound with the new Book of Shadows Collection from Pure Nails. Seeing 12 new shades in the Halo gel polish formula, the collection sees a ‘5D cat-eye’, mesmerising multi-tonal effect when used with Halo Magnets. New colours include: Potion Jinx Aura Omen Salem Wicca Amulet Charm Hex Spirit Luna Venom When used as…
Read MoreWhy regular training is so important in the beauty industry
Dave Horton of ABT Insurance outlines why continued professional development is so important in the beauty industry… The start of another academic year represents, to me, the opportunity to start a new training course or improve a skill set. Of course, we can undertake training at any time throughout the year with continued professional development…
Read MoreHow to make the most of an Instagram story
Tammy Koslowski, owner of Glasgow’s award-winning NAF! Salon (and winner of the Scratch Stars Best Use of Social Media award 2017 & 2018) shares her social media tips & tricks… Remember when Instagram stories used to only last 24 hours? Now you can get old story posts from your archive and add them to the…
Read MoreFinancial points to consider when buying a space for your beauty business
Finance expert, Gary Hemming of ABC Finance, serves up some insight on funding options available to nail salon businesses… During the life of a business, there will naturally be times when additional funding is required. This can be for a number of reasons and is a crucial point in the running of a business. There…
Read More3 rules for keeping holiday nails in tip-top condition
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals three ways to ensure nail looks keep in the best shape while on holiday… At this time of year, many clients will be escaping for an annual summer break of sun, sea and carefree days on the beach. Summer style is big…
Read MoreResearch from Mintel reveals skincare trends
New stats from Mintel have revealed that over the last year, almost three in ten (28%) women have reduced the number of products in their facial skincare routine, with young Millennials aged 20-29 (54%) most likely to have simplified their routines. In a move away from multi-step routines, the proportion of women using just one…
Read MoreWhat it’s really like to own a nail salon – Part 2
Industry veteran, salon owner and Scratch Stars Services to the Nail Industry champion 2017, Sue Davies, reveals an insight into her experience of running a nail salon business… Read part 1, here. We all like to think that our futures are bright and stable, however that isn’t always the case and for any owner life-changing…
Read MoreWhat it’s really like to own a nail salon – Part 1
Industry veteran, salon owner and Scratch Stars Services to the Nail Industry champion 2017, Sue Davies, reveals an insight into her experience of running a nail salon business… For many graduates in the hair, beauty and nail industry the ultimate dream is to own a salon one day. It is an aspiration to work towards,…
Read MoreNSI unveils Balance PolyPaste enhancement system
Add to your enhancement offering with NSI’s Balance LED/UV PolyPaste range. LED and UV cured, the gel-hybrid system is versatile; it can be used for adding durability to the natural nail or creating enhancements with tip and overlay or sculpting methods. PolyPaste sees a thick, paste-like viscosity, allowing for easy building for all skill levels. The…
Read MoreA #QuickChipFix with Treatwell
Yesterday, I made my way to the highly quirky and graffiti-filled streets of Shoreditch for an innovative pop-up event hosted by Treatwell, promoting how easy it is to fix a nail chip with their beauty booking app. The event was solely based on the quick-witted twist on words of chips, #QuickChipFix, referencing nail polish chips…
Read MoreTips for a comfortable wax service this summer
Salon System educator & wax specialist, Lisa Stone, serves up her top tips for a comfortable wax service this summer… 1. Ensure you prep correctly Skin can become a little drier in the summer so encourage your clients to exfoliate 24hrs before waxing and pay particular attention to knees, toes, and elbows. This will help…
Read MoreCelebrate CND™’s 40th anniversary with exclusive releases
Celebrate CND™’s 40th anniversary in style with a host of ruby-inspired goodies – all available via Sweet Squared. Create inspired designs with the CND Shellac™40th Anniversary Pro Kit. The pack sees CND Shellac™ in Wildfire, Base Coat, Duraforce Top Coat and a 40-pack of Swarovski Ruby Crystals. It also includes a Swarovski Crystal Nail Art Booklet,…
Read MoreHelp your business rise to all occasions this summer
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, serves up top tips to help clients prepare for summer events – while you boost your bottom line… Summer has finally arrived, and with it, so has occasion season. With so many weddings, parties and other notable events taking place over the next few…
Read MoreHow to raise your profile in the beauty & hair sectors
Dave Horton, director of Associated Beauty Therapists (ABT), reveals how you can increase your impact in the wider industry & show off your skills successfully… When was the last time you shouted about how great you are? You have a loyal group of clients who, no doubt, love to recommend you, and you market your…
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