Posts by Scratch Staff
Top tips for seasonal retailing
CND™ and Sweet Squared EA, Elissa Newton-Smalls, reveals her top tips for seasonal retailing… What should be considered before investing in retail lines? The very first thing to consider is your target market. Who is your clientele? Look at the average age and which age group tend to spend on retail and not just treatments.…
Read MoreAn education in Lipnv™ at Olympia Beauty
The team at The Creative Beauty Group reveals more about a training event for Lipnv™ No Needle Filler at autumn’s greatest beauty show… This year at Olympia Beauty, education was at the forefront of the show. Lipnv™ was honoured to play a part of it by hosting an exclusive No Needle Filler foundation course in…
Read MoreA celebration of CND™’s 40th anniversary – By Marian Newman
Imagine my excitement to be invited to the ‘event of the year’; an exhibition at San Diego’s Oceanside Museum of Art that celebrates 40 years of CND™. It focused on an amazing 40 years of record breaking innovation in the professional nail industry. Backtrack over 30 years… I was new to the nail industry in…
Read MoreHow to help clients take care of hands & nails this winter
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals why it’s important to encourage clients to take care of their hands & nails in between appointments… Winter can be harsh on hands and nails. If neglected, the cold weather, freezing rain and drying central heating – and the associated moisture loss –…
Read MoreHow to effectively handle client complaints
Caroline Larissey, the NBF’s director of quality & standards, offers up advice for handling client complaints… When you’re in the business of making your clients feel good about the way they look, it can be particularly difficult if you’re faced with a complaint. The secret is to be prepared so that you and your staff…
Read MoreCelebrity tech to host two nail art workshops in November
Salon owner and celebrity nail artist, Amy Ganney, is hosting two nail art workshops this November for those proficient in gel and acrylic use. In collaboration with The Edge Nails & Beauty, with which Amy has a nail art range, the talented tech will host a Gel Nail Art Techniques workshop on Monday 4 November…
Read MoreSafety first: why compliance is key to salon success
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals why it’s important to revise your health & safety beauty knowledge… As summer business quietens down, it’s the ideal time for salons to go ‘back to school’ and reassess health & safety knowledge. Here are pointers to consider when it comes to…
Read MoreHow to manage staff performance effectively
Hilary Hall, chief executive of the National Hairdressers’ Federation & National Beauty Federation, serves up support and advice for beauty business owners wishing to effectively manage their staff members… Performance management is a vital skill for business owners, particularly in the highly competitive world of nail salons and spas. Supporting your staff’s career development will…
Read MoreCraft mesmerising manicures with Pure Nails Book of Shadows Collection
Have clients spellbound with the new Book of Shadows Collection from Pure Nails. Seeing 12 new shades in the Halo gel polish formula, the collection sees a ‘5D cat-eye’, mesmerising multi-tonal effect when used with Halo Magnets. New colours include: Potion Jinx Aura Omen Salem Wicca Amulet Charm Hex Spirit Luna Venom When used as…
Read MoreWhy regular training is so important in the beauty industry
Dave Horton of ABT Insurance outlines why continued professional development is so important in the beauty industry… The start of another academic year represents, to me, the opportunity to start a new training course or improve a skill set. Of course, we can undertake training at any time throughout the year with continued professional development…
Read MoreHow to make the most of an Instagram story
Tammy Koslowski, owner of Glasgow’s award-winning NAF! Salon (and winner of the Scratch Stars Best Use of Social Media award 2017 & 2018) shares her social media tips & tricks… Remember when Instagram stories used to only last 24 hours? Now you can get old story posts from your archive and add them to the…
Read MoreFinancial points to consider when buying a space for your beauty business
Finance expert, Gary Hemming of ABC Finance, serves up some insight on funding options available to nail salon businesses… During the life of a business, there will naturally be times when additional funding is required. This can be for a number of reasons and is a crucial point in the running of a business. There…
Read More3 rules for keeping holiday nails in tip-top condition
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals three ways to ensure nail looks keep in the best shape while on holiday… At this time of year, many clients will be escaping for an annual summer break of sun, sea and carefree days on the beach. Summer style is big…
Read MoreResearch from Mintel reveals skincare trends
New stats from Mintel have revealed that over the last year, almost three in ten (28%) women have reduced the number of products in their facial skincare routine, with young Millennials aged 20-29 (54%) most likely to have simplified their routines. In a move away from multi-step routines, the proportion of women using just one…
Read MoreWhat it’s really like to own a nail salon – Part 2
Industry veteran, salon owner and Scratch Stars Services to the Nail Industry champion 2017, Sue Davies, reveals an insight into her experience of running a nail salon business… Read part 1, here. We all like to think that our futures are bright and stable, however that isn’t always the case and for any owner life-changing…
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