Posts by Scratch Staff
Skin talk with BeautyLab & Jenny Ryan of The X Factor: Celebrity
Skincare brand, BeautyLab, has returned to the set of the X Factor for another year to tend to the complexions of this year’s X Factor: Celebrity contestants. The brand, which has partnered with the show for a number of years, reveals the hero product of The Chase star and celebrity contestant, Jenny Ryan, here: The team recommended that…
Read MoreHow to maximise tanning treatment bookings this party season
The experts at Sienna X explain why you should plan your marketing to maximise party season tanning… “Now is the perfect time to start planning for the upcoming Christmas season and think about how you can maximise appointments over the coming months. “Talk to your clients and use the run up to Christmas to really find…
Read MoreHow to boost voucher sales during the Christmas period
Liz McKeon, beauty business expert at www.lizmckeon.com, reveals her top tips for boosting voucher sales… The Christmas Season is always an opportune time of the year to make some profit for your beauty salon or spa and to increase beauty retail sales. Selling gift vouchers or gift cards is a great way to keep clients coming back…
Read MoreThank you: Research shows ‘thanking’ customer is key to retention
New research has revealed that businesses who do not offer rewards and incentives to employees and customers could potentially losing out as they are failing to keep up with people’s expectations. A study of 1,253 UK consumers, carried out by workplace and incentives provider, One4all Rewards, and published in The Magic Word for Business Growth Report, revealed…
Read MoreBehind the scenes with BeautyLab at The X Factor: Celebrity
Skincare brand, BeautyLab, has returned to the set of the X Factor for another year to tend to the complexions of this year’s X Factor: Celebrity contestants. The brand, which has partnered with the show for a number of years, delivered HDTV-worthy glows to the likes of Little Mix and One Direction, and is now…
Read MoreCreate delectable nail looks with berry inspired nail collection
Pure Nails has added three new shades to its Halo Gel Polish range, each inspired by berries and perfect for winter manis and pedis. The Very Berry collection features Cranberry and Raspberry; two stunning and sophisticated crèmes, and Winterberry sees a shade with smatterings of sparkle in its formula. Halo Gel Polish offers a glossy…
Read MoreLight Elegance launches ButterBlings to help nail designs dazzle
Light Elegance has launched four ButterBling hard gels, featuring the same buttery application that the Light Elegance Buttercreams offer – but with added sparkle. Infused with high concentrations of premium pigments and glitters, ButterBlings offer a striking, bold and shimmering nail effect. “When you apply the ButterBlings, the experience is totally unique and unlike anything…
Read MoreThe Gel Bottle Inc reveals six new nail shades inspired by the 1920s
Add sparkle and shimmer to your nail kit with the six new soak off gel polish shades from The Gel Bottle Inc. The Art Deco collection is inspired by the 1920’s so clients can step into the 2020’s in style. Those that purchase the full set will receive a limited edition Art Deco gift box…
Read MoreTop tips for seasonal retailing
CND™ and Sweet Squared EA, Elissa Newton-Smalls, reveals her top tips for seasonal retailing… What should be considered before investing in retail lines? The very first thing to consider is your target market. Who is your clientele? Look at the average age and which age group tend to spend on retail and not just treatments.…
Read MoreAn education in Lipnv™ at Olympia Beauty
The team at The Creative Beauty Group reveals more about a training event for Lipnv™ No Needle Filler at autumn’s greatest beauty show… This year at Olympia Beauty, education was at the forefront of the show. Lipnv™ was honoured to play a part of it by hosting an exclusive No Needle Filler foundation course in…
Read MoreA celebration of CND™’s 40th anniversary – By Marian Newman
Imagine my excitement to be invited to the ‘event of the year’; an exhibition at San Diego’s Oceanside Museum of Art that celebrates 40 years of CND™. It focused on an amazing 40 years of record breaking innovation in the professional nail industry. Backtrack over 30 years… I was new to the nail industry in…
Read MoreHow to help clients take care of hands & nails this winter
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals why it’s important to encourage clients to take care of their hands & nails in between appointments… Winter can be harsh on hands and nails. If neglected, the cold weather, freezing rain and drying central heating – and the associated moisture loss –…
Read MoreHow to effectively handle client complaints
Caroline Larissey, the NBF’s director of quality & standards, offers up advice for handling client complaints… When you’re in the business of making your clients feel good about the way they look, it can be particularly difficult if you’re faced with a complaint. The secret is to be prepared so that you and your staff…
Read MoreCelebrity tech to host two nail art workshops in November
Salon owner and celebrity nail artist, Amy Ganney, is hosting two nail art workshops this November for those proficient in gel and acrylic use. In collaboration with The Edge Nails & Beauty, with which Amy has a nail art range, the talented tech will host a Gel Nail Art Techniques workshop on Monday 4 November…
Read MoreSafety first: why compliance is key to salon success
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals why it’s important to revise your health & safety beauty knowledge… As summer business quietens down, it’s the ideal time for salons to go ‘back to school’ and reassess health & safety knowledge. Here are pointers to consider when it comes to…
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