Posts by Rebecca Hitchon
Glitterbels nail brand celebrates 7th birthday with pink & sparkly gel polish collection
Professional nail brand, Glitterbels, is celebrating its seventh anniversary with the launch of the Lucky 7th Birthday Collection. Comprising seven casino-inspired shades designed to capture the essence of the Glitterbels spirit, the collection is available in the brand’s two-coat Hema Free Gel Polish formula in an 8ml size (estimated to cover 20 sets of nails)…
Read MoreActress & singer, Lucy Hale, receives manicure at Townhouse Beverly Hills
Scratch Stars award-winning salon brand, Townhouse, tended to the nails of award-winning actress & singer, Lucy Hale, in its newest location: Beverly Hills, California. Hale, best known for her role in TV teen drama, Pretty Little Liars, enjoyed a Signature Gel Manicure with BIAB / Super Gel Overlay service and shared her experience on Instagram,…
Read MoreHow to accommodate nail clients with multiple sclerosis (MS)
Nail techs share advice for catering to clients with multiple sclerosis (MS)… What is MS? On its website, the NHS states: “Multiple sclerosis (MS) is a condition that can affect the brain and spinal cord. It’s a lifelong condition that can sometimes cause serious disability, although it can occasionally be mild. Depending on the type…
Read MoreSalon System celebrates rebrand of lash category with masterclass & showcase
Professional beauty brand, Salon System, has unveiled its new look lash product category and marked the rebrand with a day of education and evening showcase. The brand’s lash category includes Lash Extensions, Strip Lashes and Individual Lashes, and its rebrand follows market research with professionals. “We have launched 11 new Lash Extension products and have…
Read MoreHow to master character nail art
If you or your clients are film fans, cosplay crazy, Disney holiday-goers or simply love sentimental or seasonal nail art, bring your favourite characters to life on nails with expert advice… Beginner level “Simple colour palette characters, like Mickey Mouse or Betty Boop, are great for beginners to create,” notes Emma Laverton of Fáilte Fae,…
Read MoreTikTok’s tips to get your beauty business noticed on the social media app
TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and there is 40% better recall…
Read MoreConsidering employing a nail/beauty apprentice? Here’s what you need to know
The UK government’s Spring Budget at the start of March prompted dismay from industry bodies for its silence on support for apprentices. However, positive news came later in the month when the government announced plans to fully fund the cost of apprenticeships for small and medium-sized enterprises (SMEs). So, why are apprenticeships beneficial? “With apprenticeships…
Read MoreNailchemy unveils packaging, pricing & product formulation rebrand
One evening in 2017, Hayley Partridge had a vision, in which she and her husband, Dave, were presenting a nail product at a trade show. Fast forward seven years and the pair has proven that a vision can become a reality, with professional nail brand, Nailchemy, thriving under their operation. Just like the magic that…
Read MoreNail talk: Hollystic Nails, Lancashire, on alternative bridal nail styles
Holly Morris-Last, owner of Hollystic Nails, Rawtenstall, chats to Scratch about offering alternative bridal nail designs… “I offer a bespoke nail design service which enables clients to use their wedding nails as an extension of their personality,” Holly reveals. “My service starts with a consultation, where I understand what the client’s personal style is and…
Read MoreWINNER ANNOUNCED: Scratch Snap May 2024
The winner of Scratch’s monthly nail art challenge for May has been announced as Gemma Dawson. In a showcase of talent, techs created nail designs to fit theme, Phoenix Fingernails, inspired by Nailympia Competitions’ phoenix-themed branding, in the bid to win free entry in up to three Nailympia London 2024 online categories. Entries were judged by Scratch senior news & features writer, Rebecca Hitchon, and…
Read MoreThe GelBottle Inc expands All-in-One BIAB™ builder gel nail range
Brighton-based professional nail brand, The GelBottle Inc (TGB), has added three shades to its All-in-One BIAB™ collection. Originally designed for use with The GelBottle Inc DesignEx Pro™ extensions, All-in-One BIAB™ is a soak-off, medium viscosity builder gel acting as a base coat, builder gel and top coat. The formula contains 50% less HEMA than TGB’s…
Read MoreNHBF launches Manifesto 2024 to promote value of hair & beauty industry
The National Hair & Beauty Federation (NHBF) has unveiled its Manifesto 2024 at a parliamentary event. The Manifesto highlights the vital role the UK hair and beauty sector plays in creating jobs, supporting communities and promoting wellbeing, and sets out recommendations for the next government ahead of a general election. It was unveiled at an…
Read MoreSalon in the Spotlight: Nails With Kails, Andover, Hampshire
Kayleigh Watkins shares the story behind her home salon business, Nails With Kails: a space infused with personality and creativity… While facing redundancy from her full-time job in 2019, Kayleigh undertook some nail courses with Magpie Beauty. “I wanted to find a creative and therapeutic outlet, as well as future-proof an income for myself,” she…
Read MoreCreate ‘Out of This World’ nail looks with Light Elegance’s 12 summer shades
Light Elegance’s summer 2024 collection, Out of This World, has landed, with six cosmic crème colours and six galactic glitters. Taking inspiration from futuristic colours and fashion trends with a summer focus, the collection offers a spectrum of hues and embraces avant-garde elements. “We are excited to introduce the Out of This World collection: a…
Read MoreMet Gala 2024: 20 show-stopping celebrity nail looks from the red carpet
An annual celebration of fashion and style, the Metropolitan Museum of Art’s Met Gala fundraising event took place in New York last night (Monday 6 May 2024). The event honoured new exhibition, Sleeping Beauties: Reawakening Fashion, and welcomed celebrities to represent dress code, The Garden of Time, via their fashion, hair, make-up and nail choices.…
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