Posts by Rebecca Hitchon
Need help to run your beauty business smoothly? Get your own digital assistant with Pocket PA
When Caroline Syson’s daughter, Megan, decided to become a freelance lash technician but had no business or financial management experience, Caroline knew she had to find an app to help her. After struggling to find any that combined day-to-day admin and practical work in a single, easy-to-use tool, Caroline took it upon herself to create…
Read MoreLondon Fashion Week day 4 & 5: Nails to note
London Fashion Week concluded its showcase of autumn/winter styling yesterday, with an array of not only spectacular fashion choices but also nail looks. Here, Scratch takes a look at the nail styles not to miss from the last two days of Fashion Week. For the Emilia Wickstead showcase, it was app for at-home beauty treatments,…
Read MoreLondon Fashion Week: Backstage with the nail team for Edward Crutchley
Outside of the Bargehouse, a four storey industrial warehouse space next to the Thames, Storm Eunice is battering London. With a red weather warning and everyone advised to stay inside, the streets are empty, helping to provide an eery but fitting atmosphere for British designer, Edward Crutchley‘s autumn/winter 2022 show taking place on London Fashion…
Read MoreLondon Fashion Week day 1-3: Nails to note
Despite England being hit by two storms and severe disruptions since Friday, one place that has remained as dynamic as ever is the capital, celebrating bold and escapist style and nail looks with London Fashion Week. Here, Scratch takes a look at the nail styles not to miss from the first three days of Fashion…
Read MoreNew York Fashion Week: Top runway nail looks
New York Fashion Week kicked off on 11 February, bringing with it an array of standout and glamorous fashion, makeup, hair and of course, nail looks. We’ve rounded up some of the best (and boldest) manicures from the autumn/winter 2022 runway below. @byjuanalvear Self-titled nail sculptor, Juan Alvear, served up these bedazzled extreme length nail…
Read MoreSally Hansen unveils virtual try-on tool for nail colour
Nailcare brand, Sally Hansen, has partnered with beauty tech solutions provider, Perfect Corp., to launch an advanced nail colour virtual try-on experience. The digital feature is the first-to-market application of Perfect Corp.’s AgileHandTM Technology, which allows consumers to view hundreds of Sally Hansen nail colour and finish options on a live moving image of their…
Read MoreLooking for salon workwear that combines professionalism, comfort & style? Check out Funky Scrubs
UK brand, Funky Scrubs®, is striving to change perceptions of workwear for the beauty industry and beyond. Recognising that a professional brand image is a direct reflection of your business but also that you need to feel comfortable in the workplace, Funky Scrubs® was founded by Jo Minchin and Lyndsey Price, after they felt unable…
Read MoreNAIL TECH TALK: Georgina Duffy of When Beauty Calls By Georgina
Scratch chats to Georgina Duffy of When Beauty Calls By Georgina about her love for nails and her top nail art and industry tips… What inspired you to enter the nail world? I have always enjoyed getting creative and having my nails done, but I thought that hairdressing was my lifelong passion. After qualifying as…
Read MoreLooking to make your nail space greener? Check out REM’s sustainable furniture
REM has added to its range of salon and spa furniture with items made from sustainably and locally sourced materials. The range includes chairs and nail desks as well as a pedispa, display stand and reception desk. In order to reduce the company’s carbon footprint, around 95% of REM’s product range is manufactured in the…
Read MoreMaidenhead salon to host 24 hour nail challenge for charity
Are you used to long working days? How about a 24 hour shift of non-stop nails? That’s what the team at Maidenhead salon, Becki’s Beauty, are doing this March in aid of charity. Taking place between 9am on 18 March and 9am on 19 March 2022, Becki Hobbs and colleague Jodie Brown will host the…
Read MoreCovid-19: CTPA updates guidance on cosmetics testers in stores, salons & spas
The Cosmetic, Toiletry and Perfumery Association (CTPA) has released updated guidance on the use of testers by retailers, salons and spas in the hair, beauty and wellness sector. The guidance, which has been supported by the British Beauty Council, British Retail Consortium and Cosmetics and Perfumery Association (COPRA), is aimed at reducing the risk of Covid-19…
Read MoreExplore the Leeds hub shaking up the beauty & wellness industry
Scratch chats to Isabella Gilmartin, founder of Koncept Studio, a hub of multi-functional spaces for independent creative talent in Leeds. It was in 2019 that Isabella first had the idea for Koncept Studio, after years of perfecting her skills in different areas of the beauty industry. She had begun to notice one thing that each…
Read MoreLecenté unveils 3 creamy fibre gels for nails to smooth, strengthen & build
Nail product house, Lecenté, has added three hema-free fibre gels to its Create brush-on product range. Suited to clients who struggle with weak natural nails prone to splits and breakages, as well as those who experience chipping and lifting with gel polish, the fibre gels provide a robust but flexible coating. The self-levelling builder and…
Read More3D augmented reality nails: The future of nail styling?
The newest technical innovation to impact the nail world is likely to astound – mainly because it doesn’t physically exist. We’re talking about the augmented reality (AR) manicure: technology that superimposes a hyperrealist, digital image onto a user’s real-world view of their nail. Augmented reality artist, Piper ZY, created an AR ‘manicure city’ that went…
Read MoreFall in love with the Scarlett Senter Valentine’s nail glitter collection
Award-winning nail tech, Scarlett Senter, has added to her range of nail art products and tools with a Valentine’s glitter collection, featuring eight large flake glitters to suit a variety of love-inspired nail looks. “Valentine’s Day is an ideal opportunity to reveal a glitter collection full of love and sparkle,” comments Scarlett. “This collection consists…
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