Meet the designer empowering women in tech through nail art

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Stemming from a long-standing interest in how female-oriented technical fields are not respected in the same way as their male counterparts, US technology designer, Joselyn McDonald, started using nail art to explore how the traditionally feminine nail profession can be used for technological advancement. Her high-tech nail designs can pay for the bus, store files…

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London Fashion Week day 4 & 5: Nails to note

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London Fashion Week concluded its showcase of autumn/winter styling yesterday, with an array of not only spectacular fashion choices but also nail looks. Here, Scratch takes a look at the nail styles not to miss from the last two days of Fashion Week. For the Emilia Wickstead showcase, it was app for at-home beauty treatments,…

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London Fashion Week: Backstage with the nail team for Edward Crutchley

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Outside of the Bargehouse, a four storey industrial warehouse space next to the Thames, Storm Eunice is battering London. With a red weather warning and everyone advised to stay inside, the streets are empty, helping to provide an eery but fitting atmosphere for British designer, Edward Crutchley‘s autumn/winter 2022 show taking place on London Fashion…

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London Fashion Week day 1-3: Nails to note

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Despite England being hit by two storms and severe disruptions since Friday, one place that has remained as dynamic as ever is the capital, celebrating bold and escapist style and nail looks with London Fashion Week. Here, Scratch takes a look at the nail styles not to miss from the first three days of Fashion…

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New York Fashion Week: Top runway nail looks

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New York Fashion Week kicked off on 11 February, bringing with it an array of standout and glamorous fashion, makeup, hair and of course, nail looks. We’ve rounded up some of the best (and boldest) manicures from the autumn/winter 2022 runway below. @byjuanalvear Self-titled nail sculptor, Juan Alvear, served up these bedazzled extreme length nail…

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Sally Hansen unveils virtual try-on tool for nail colour

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Nailcare brand, Sally Hansen, has partnered with beauty tech solutions provider, Perfect Corp., to launch an advanced nail colour virtual try-on experience. The digital feature is the first-to-market application of Perfect Corp.’s AgileHandTM Technology, which allows consumers to view hundreds of Sally Hansen nail colour and finish options on a live moving image of their…

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Explore the Leeds hub shaking up the beauty & wellness industry

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Scratch chats to Isabella Gilmartin, founder of Koncept Studio, a hub of multi-functional spaces for independent creative talent in Leeds. It was in 2019 that Isabella first had the idea for Koncept Studio, after years of perfecting her skills in different areas of the beauty industry. She had begun to notice one thing that each…

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