Posts by Rebecca Hitchon
Oscars 2025: the celebrity nail looks you need to see
The 97th Academy Awards, aka the Oscars, took place last night (2 March) and celebrated the artistic and technical merits of the film industry over the last year. From an opening number with Wicked stars, Ariana Grande and Cynthia Erivo, to independent comedy-drama film, Anora, scooping an extraordinary five awards, there were some big moments…
Read MoreThe Great British Beauty Clean Up: What is the initiative set to tackle industry waste?
The Sustainable Beauty Coalition (SBC) has launched The Great British Beauty Clean Up, to bring together beauty brands and retailers to significantly reduce sector waste. The SBC was formed by the British Beauty Council (BBCo) in 2021, and the launch of The Great British Beauty Clean Up on 3 March coincides with the start of…
Read MoreNail techs paint what brings them joy for Scratch Snap comp: winner announced
The winner of Scratch’s monthly nail art contest for February has been announced as Monika Ferreira of @mjallure_beauty. In a showcase of talent, techs created nail designs inspired by theme, Things That Make You Happy, in the bid to win a prize from Light Elegance. Entries were judged by Light Elegance UK co-owners & educators, Jojo Wickens and Leila…
Read MoreNail & beauty pros: here’s 8 podcasts to listen to in 2025
We’ve scoured podcasting platforms for nail and beauty-related programmes to keep you company in the salon and beyond… Clawgasmic Nail Tech Talks Created as a source of inspiration and support for techs, each episode features an industry guest, who shares expert insight and discusses their nail experiences, inspirations and more. The podcast is hosted by…
Read MoreHow to nail your social media game: 10+ tips from internet nail stars
Want to boost your engagement and connect with more social media followers? Check out expert tips from social media nail stars… “We all have unique life experiences, tastes and aesthetics, and we process beauty differently, so it’s important to post content that is unique and shows your style.” – San Sung Kim @sansungnails “Post at…
Read MoreImportant March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the country’s national emblems: a daffodil…
Read MoreBuying an E-file & bits? Nail techs: here’s what to consider
Nail experts share what to know before buying an E-file and bits… Choose the company carefully “Purchase from a reputable professional brand that also provides high-quality training for its E-file range, as undertaking this training is the best way to ensure the tools are being used correctly,” says Giorgia Cappella, head of education & spa…
Read MoreHow to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress, anxiety and compulsive disorders,” explains…
Read MoreNail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat ‘growing your own’. Nailspa has…
Read MoreAnimal print, pearls & 3 other nail trends at New York Fashion Week AW25
Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased stunning nail styles – and we spotted five trends to note… Animal print According to the New York runways, animal print isn’t going anywhere. At…
Read MoreHomeless to home salon success: a Staffordshire nail tech’s inspiring journey
“I became homeless when I was 21; I had just split up from my partner of five years and my friends and family were unable to help me,” explains Isabelle Pattissier of Chesterton business, Drop Dead Beauty. “I stored some things at my mum’s, told her I was living with a friend so she wouldn’t…
Read MoreMeet the Anglesey nail pro transforming trainers using nail art products
“Nail art techniques can be applied in a variety of ways: from customising trainers to dolls, jewellery and even tip jars,” shares Sophie Pritchard, founder of Creative Claws salon and training academy. The North Wales-based nail tech was first encouraged by her husband to transfer her nail art skills to decorate trainers, for his goddaughter’s…
Read More20 nail products you’ll love for Valentine’s Day 2025
‘Tis the season of love, so we’ve rounded up 20 love-ly nail products – from gel polishes to nail lacquers and glitter – that will set hearts aflutter this Valentine’s Day…
Read MoreGlitterbels pros: reap education, rewards & discounts via The Nailist Programme
Staffordshire-based nail brand, Glitterbels, has launched The Nailist Programme as part of its mission to ‘help nail technicians elevate their craft, grow their businesses and push industry standards to new heights’. Designed by Glitterbels founders, Annabel and Elliott Maginnis, the programme serves to provide high-quality education, products and ongoing support to dedicated nail pros: from…
Read MoreGreek goddess nails & 9 other nail trends set to dominate 2025
Beauty brand, Beauty Pie, has analysed TikTok, Instagram, Google search and YouGov data to uncover beauty trends to expect in 2025. It predicts the top 10 nail trends of the year to be: Duck shape nails (+463% rise in interest) Hibiscus nails (+303%) – Click for a hibiscus step-by-step by The Manicure Company ambassador, Freya…
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