Posts by Rebecca Hitchon
How to spot an AI nail design image
Photo created using ChatGPT AI-generated nail images are becoming increasingly prevalent across digital platforms, and while you might think ‘I’m savvy, I can detect a fake nail image’, know that AI is savvy too. When the world first cottoned on to the potential of artificial intelligence image generators, it’s likely you saw some strange-looking AI…
Read MoreCelebrity manicurist, Tom Bachik, receives Outstanding Achievement in Nail Artistry award
The Daytime Beauty Awards (DBAs) honoured Tom Bachik with the Outstanding Achievement in Nail Artistry award at its ceremony on 21 September 2025. The seventh annual DBAs took place at Grand Venue, Los Angeles, recognising the science behind beauty, health and wellness and celebrating professionals from the medicine and aesthetic to skincare, fitness and styling…
Read MoreSustainable beauty: Here’s how to recycle your nail salon waste
With a number of day-to-day considerations to navigate, how you manage your salon waste can often be pushed to the back of your mind. But it’s easier than you think to respect the environment through your work, as we highlight via our roundup of recycling schemes and tips. Green Salon Collective Founded by environmental experts,…
Read More5 nail trends spotted at New York Fashion Week SS26
Lead photo credit: Instagram.com/naominailsnyc Autumn might be making an entrance, but it’s time to think about spring/summer, as the Fashion Week SS26 season has kicked off with New York Fashion Week (NYFW). Fashion Weeks offer an insight into upcoming styling, beauty and nail trends – and the spring/summer 2026 season does not look set to…
Read MoreManchester nail tech launches self-employment guide for UK beauty pros
Nail pro, educator & beauty business mentor, Tina Jane, has published e-book, Ready To Go Solo: A practical guide to starting and succeeding as a self-employed beauty professional – UK Edition. The Scratch Stars L&P Tech of the Year finalist 2024 has been in the nail industry for over 15 years, and wrote Ready To…
Read MoreNational Television Awards 2025: the celebrity manis created using nail partner, The GelBottle Inc
Lead image shows presenters & podcasters, Ally Mackintosh and G. Forsyth-Read. Photo credit: Nick Andrews Brighton-based professional nail brand, The GelBottle Inc (TGB), was the official nail partner of the 2025 National Television Awards (NTAs). Broadcast on ITV1 and ITVX on 10 September, the star-studded awards ceremony marked its 30th anniversary at The O2, London,…
Read MoreTownhouse nail salon & Pepsi MAX to launch cherry-themed manicure experience
Award-winning, luxury nail salon group, Townhouse, is partnering with global drinks brand, Pepsi MAX, to launch ‘The Cherry Glow Bar’. The Scratch Stars award-winning salon brand’s flagship space in Covent Garden, London, will host the cherry-themed activation this September. The Cherry Glow Bar will offer limited-edition Pepsi MAX nail art, a glow-and-go cherry make-up station,…
Read MoreWednesdaycore Halloween 2025 trend: 20 Wednesday Addams nail art looks
Netflix’s Wednesday has introduced a new audience to the eccentric, macabre clan that is the Addams family and daughter, Wednesday Addams. As Halloween nears and with Wednesday season two on everyone’s lips, ‘Wednesdaycore’ is the latest trend to excite the nail world. Check out 20 Wednesday Addams-inspired nail designs to inspire for Halloween and beyond…
Read MoreFormula 1-inspired nail art ideas for F1 racing fans
Whether you’re team Ferrari or Mercedes, fuel your passion for Formula 1 with themed nail art looks. Race to nail perfection by taking inspiration from these designs shared online by nail pros…
Read More20 dog nail art ideas to inspire pawsome manicures
Calling all dog lovers, we’ve rounded up fetchtastic nail designs inspired by man’s best friend. Take inspiration from canine-themed claws created by nail pros below…
Read More99 fruit nail designs: nail art contest entries & winner reveal
The winner of the Scratch Snap nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created salon-style nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning nail stylist & founder…
Read MoreUK Government announces plans to crack down on unsafe aesthetic procedures
The UK Government’s Department for Health and Social Care has revealed plans to regulate the aesthetic and non-invasive procedures sector. It follows a consultation, which industry bodies including the British Beauty Council, NHBF and BABTAC contributed to, and its findings have helped shape the approach to addressing safety concerns in the aesthetics industry. The government…
Read MoreWomen’s Euro 2025: the nail tech behind England Lionesses’ winning manicures
Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some of the England squad,” says…
Read MoreDo AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its potential. ‘Will robots take over?’…
Read MoreHONA nail brand attends small business celebration at Downing Street
Wales-based professional nail brand, Home Of Nail Art (HONA), was invited to a small business celebration hosted by the UK chancellor, Rachel Reeves, this month. Held at 11 Downing Street, the event brought together over 40 winners and finalists of The Small Awards 2025 by Small Business Britain, where HONA won the Small Business of…
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