Posts by Rebecca Hitchon
2 in 3 women are turning to nail appointments for mental wellbeing
Research from salon booking platform, Fresha, has revealed that two in three women are supporting their mental wellbeing via beauty experiences in 2024. This aligns with TikTok trend, ‘girl therapy’, with #girltherapy used on over 50K posts. The phrase is used to show when girls and women prioritise self-care, via activities from dancing to their…
Read MoreWhy music matters in the nail salon experience
With 70% of Scratch readers playing music in the nail space, according to a 2023 Instagram poll, it’s important to learn how to cater sound to clients to ensure a comfortable experience. Freddie Moross is CEO of Myndstream, wellbeing-focused salon and spa music provider & an advisory board member for the Global Wellness Institute. He…
Read MoreDream Nails CEO on the salon brand’s AI customer service chatbot
Scratch chats to Thanh Vu, CEO of Essex and East London salon franchise, Dream Nails, about its artificial intelligence (AI) nail expert… Tell us about the role of the AI assistant. Dream Nails‘ AI assistant is available 24/7 via a web and WhatsApp interface, and can answer questions about treatments, pricing and more. Staff of all…
Read MoreThe GelBottle Inc adds 10 BIABᵀᴹ builder gel shades to portfolio
Say hello to some of your favourite The GelBottle Inc gel polish colours in the brand’s BIABᵀᴹ builder gel formula. The Brighton-based nailcare company, fondly known as TGB, has launched ten BIABᵀᴹ shades, from sheers to shimmers and full coverage colours, to easily build strong natural nail overlays. They are inspired by popular TGB gel…
Read MoreNHBF paper addresses VAT threshold issue for beauty industry
The National Hair & Beauty Federation (NHBF) has released an independent paper to prompt discussion about the UK’s VAT threshold issue and offer solutions. Commissioned by the NHBF and created by Pragmatix Advisory Ltd, Avoiding the cliff edge: considering possible options for a VAT threshold smoothing mechanism aims to generate debate within the hair and…
Read MoreDecoded: Conscious beauty terms you need to note
Navigating the world of conscious and sustainable beauty can be tricky, with a wealth of terms used to describe products. For beauty pros sourcing products for their business, it can be a confusing process to decipher what these terms mean and whether they are used in a genuine way, or for the purpose of greenwashing…
Read MoreEffortlessly build & update your beauty business website with Vagaro’s MySite
Global salon, spa and fitness booking and management software, Vagaro, has launched MySite, helping businesses to easily create sophisticated websites to increase brand visibility. MySite is a website builder with booking system, using which business owners, regardless of their web development skill, can completely customise their online customer experiences with easy-to-use drag and drop templates.…
Read MoreHappy Paul takes to streets of London for mood-lifting ‘dry January’ giveaway
If you’re in London this month, keep your eyes peeled for Happy Paul founder, Paul Gerrard, and his dog, Reggie. They’re giving away the skincare and bodycare brand’s Moisturiser to spread positivity and hydrate this ‘dry January’. Lucky recipients of the moisturiser are invited to donate what they feel it is worth to mental health…
Read More4 beauty industry trends to note for 2024
Scratch explores trends set to dominate this year and how to incorporate them into your business… 1. Wellness as a priority The definition of beauty is changing, from a focus on products and services designed to help consumers conform to physical standards, to an emphasis on looking healthy. This is thanks to younger generations, details…
Read MoreNail & beauty names recognised in King’s New Year Honours List 2024
His Majesty’s New Year Honours List 2024 has been published, marking the achievements and service of extraordinary people from all walks of life across the UK. Two beauty names have been awarded… Jane Boardman Founding chair of the British Beauty Council (BBCo) & CEO of communications agency, M&C Saatchi Talk, Jane Boardman, has been appointed…
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