Nail tech launches AI guides for the nail & beauty industry

Artificial intelligence ai

Glitterbels ambassador, Millee Barton of Millee Barton Nails & Beauty & The Academy Barnsley, has launched artificial intelligence guides. “I was inspired to create these because I believe that the integration of AI technology can revolutionise the nail and beauty industry,” she tells Scratch. “AI has not only helped me to streamline my salon practices,…

Read More

ELEMIS to launch plastic-free, biodegradable sachets for cosmetics

Elemis plastic free sachets

Skincare brand, ELEMIS, has partnered with Xampla, creator of plant-based material brand, Morro, to develop plastic-free, biodegradable sampling sachets. Via the collaboration of the two British B Corp companies, the aim is to replace plastic materials traditionally used in cosmetic sachets with biofilm, within the next six months. This material is set to be produced…

Read More

The GelBottle Inc appoints Harriet Westmoreland as global brand ambassador & unveils HEMA-free BIAB™

Tgb hwm & hema free biab

Brighton-based nail brand, The GelBottle Inc, has named internationally acclaimed nail artist to the A-list, Harriet Westmoreland, as its global brand ambassador. Via the partnership, Harriet will share her industry expertise by creating nail designs to inspire and how-to guides – on topics from prep to achieving a clean finish, as well as hosting events…

Read More

How to support beauty clients & staff through the menopause

Becca web newsfeature lead 1200x800px

October marks World Menopause Month, designed to encourage awareness of the signs and symptoms of the menopause. Awareness has been shown to be particularly crucial, after a study published in journal, BMC Women’s Health, revealed that menopausal women are the fastest growing demographic in the workforce – and you will likely have menopausal women making…

Read More

5 tips for creating a successful nail community

Community

Being part of this industry can be lonely – around two-thirds of beauty professionals are self-employed, and while clients provide chit-chat throughout the working day, the focus of these conversations is likely on them. Surrounding yourself with like-minded people in the sector – whether virtually or physically – is paramount to tackling loneliness and can…

Read More

What does gaming have to do with the beauty industry?

Gaming

One positive thing to come from the Covid-19 pandemic is the connection it built between the beauty industry and the gaming world. You may be thinking ‘why is that a good thing?’, but when you consider that gaming is traditionally recognised as a pastime for young boys and can showcase stereotypical representations of women, its…

Read More

Townhouse acquires London Grace nail salons across London & Essex

Townhouse london grace salons

Scratch Stars award-winning nail salon brand, Townhouse, has acquired London Grace’s 10 acclaimed locations. London Grace was founded in 2015 to offer a unique social beauty concept, incorporating a nail bar offering services focused on natural nailcare, alongside a cocktail bar and coffee shop in each space. The salons will undergo refurbishments to align with…

Read More

The EU microplastics restriction & what it means for the nail industry

Microplastics

The European Commission has adopted measures that restrict the sale of microplastics intentionally added to products, including cosmetics. Coming into force from 15 October 2023, the change to the EU chemical legislation, REACH, is set to prevent the uncontrolled release of around half a million tonnes of microplastics into the environment. Once in the environment,…

Read More

Embrace Boho Style with INK London’s 6 autumn nail colours

Ink london boho style

INK London has released its autumn 2023 nail colour collection, Boho Style, comprised of six seasonal gel polish shades. Their iLac Hybrid UV/LED Gel Polish formula is HEMA-free, with the same consistency as traditional nail polish, while lasting up to three weeks and being able to be removed in eight minutes. The Boho Style collection features:…

Read More