Posts by Michelle Brookes
First impressions count: Top tips for perfecting your dialogue with new nail salon clients
It’s really important to ensure that, as a nail technician, you maintain a high level of professionalism, even when a situation is challenging. First impressions count and how you behave from the first point of contact with a client will set the tone for the relationship. If they have contacted you on email or via…
Read MoreLooking for a job as a nail technician? Here are 5 tips for nailing the application process
Have you finished your nail course, and are looking for your first job in the professional sector? While many colleges and academies help with employability pointers, here are my top tips to nail your first application: 1. Create your CV. Your CV needs to be up-to-date, and feature information that is relevant to the job…
Read MoreBeauty pros: Here’s how to communicate well with your clients & retain them
Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing any concerns promptly and providing an exceptional customer service. This ensures that they feel valued and understood. Within my salon, Survey Monkey, the team regularly…
Read MoreWhy are client consultations so important in the beauty industry?
A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically or personally. Often, I hear nail techs saying that they don’t do consultations, and this isn’t always because they are cutting corners, but that they…
Read MoreHow to raise your profile as a nail professional
Do you want to build and raise your profile in the nail industry? There are several ways you can do this, including via social media, a business website, Google profile and word of mouth. Another very effective way to do this is through entering competitions. I started my competition journey in 2007, competing in floor-based…
Read MoreNail & beauty pros: here’s what to consider when taking out an insurance policy
Every nail professional needs insurance; whether working from home seeing just a few clients each week, on a full-time or self-employed basis. I’ve heard some nail techs say that they don’t have insurance as they only see a few regular clients, family members and friends for appointments. These techs still need insurance, as unfortunately no…
Read MoreHere’s what you really need in your nail tech starter kit & why you shouldn’t buy from just anywhere
There are generally two types of students I see starting out in the nail industry; those who buy everything possible, and those who are on a tight budget and buy inferior products. Sometimes, I look at the kits of my students and see that they have more stock than me! I understand that starting out…
Read MoreHow to choose the right nail course for your needs
When starting out as a nail technician, you may find choosing a course overwhelming. Often, you may be so eager to start your journey that you don’t consider all the options available for the best beginning to your career. There are three main course options when starting out: 1.An Ofqual registered qualification in nails.…
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