Posts by Metta Francis
Set up an online store for your beauty business in 7 steps
If the pandemic has shown us anything, it’s that in a service industry like beauty, our income can be significantly affected when we can’t physically see our clients. Here are some benefits of having an online store, with details on how to set up a professional looking online store with zero budget. 5 benefits of…
Read More5 ways to use Canva to support your beauty business marketing
Award-winning nail professional, Metta Francis, shares her top tips for graphic creation tool, Canva… I’m a big fan of Canva as it allows you to create free (or very low cost) professional-looking branded graphics for social media and printed marketing assets, such as business cards, price lists and even logos. It’s user-friendly (once you know…
Read MoreCoronavirus: Practical steps for your nail business you can implement today
Multi award-winning mobile nailist, Metta Francis, shares a number of practical steps you can implement to reduce the impact of coronavirus on your nail business… Over the last few days, I have spoken to many nail/beauty professionals and business owners who are all feeling rather unsettled. Clients are cancelling appointments, events are being postponed, essential supplied…
Read MoreHow to plan & execute your goals for the year ahead
I love the New Year as I find it the perfect time to reflect, reset and set intentions for the months ahead. If you’ve not yet had the time to do this, I highly recommend you block out your diary, treat yourself to some lovely new stationery, get comfy and take an hour or so…
Read MoreHow to manage your time & ensure self-care
Award-winning mobile nailist, Metta Francis, reveals why it’s important to manage your time effectively as a nail professional and take care of Y-O-U… As nail professionals, we spend a lot of time pampering others and working on our businesses while often juggling other commitments like family. It’s easy to burn out, especially in the run-up…
Read MoreVampy winter nails: A how-to guide
Once it gets cold outside, many choose to retire their bright polishes in favour of darker, edgier winter nail colours. Gelish’s ‘Black Cherry Berry’ shade is ideal for clients embracing the change in season; the perfect combination of sexy and vampy. When paired with a smattering of glitzy Swarovski crystals it adds a playful pop…
Read MoreBreakfast with Navy Pro Tools
On Monday 30 September, I had the pleasure of being invited along to Navy’s special breakfast, held at The Ivy Chelsea Garden. An intimate event hosted by Navy founder Rebecca Crawforth, guests were treated to a delicious breakfast accompanied by – of course – Yorkshire tea. If you’ve ever ordered from Navy, you’ll know that…
Read MoreHow to encourage your clients to try nail art
A small sprinkle of glitter or minimalistic nail art can increase your profits and leave your clients feeling super chic, so take a look at your nail art menu and encourage clients to indulge in a design. There’s a design or style that can suit anyone, and I’ve been known to turn my ‘nude nails…
Read MoreWhy it’s important to attend beauty industry events
A nail professional is constantly seeking information about upcoming nail trends and innovations. It’s equally – if not more – important to keep your industry knowledge and business skills up-to-date to ensure longevity in your career. Attending workshops and events is a fantastic learning and networking opportunity and also contributes to your continued professional development.…
Read MoreHow to avoid slipping into bad business habits
Award-winning nailist, Metta Francis, reveals how to boost your spirits and avoid falling into bad habits in your nail business… With January well underway, how are you getting on with any resolutions or good intentions you set for the year? Apparently it takes 21 days to break a habit, and if you’ve already broken a…
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