Posts by Lilly Delmage
Emoji etiquette: 4 ways to use emojis effectively in your beauty business
Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or a sad face (😞) to show you are upset. But when should you be using emojis in your beauty business, and when should you take…
Read MoreAre you a nail pro on the move? Discover Kirsty Meakin’s Wireless E-File Pen nail tool
Described by renowned nail stylist, Kirsty Meakin, as a product that will ‘revolutionise your nail game’, the Wireless E-File Pen has launched: under her own brand, Kirsty Meakin Nail Products. Wave goodbye to wires with this nail tool, removing restrictions on mobility: instead, allowing nail techs to move freely around clients for enhanced comfort and…
Read MoreRevealed: how LGBTQIA+ consumers feel about representation in the hair & beauty industry
A survey by Vagaro has found that 65% of LGBTQIA+ consumers feel represented within the hair and beauty industry. Salon, spa and fitness booking app, Vagaro, reached out to hundreds of LGBTQIA+ beauty consumers via a survey, intending to identify how beauty businesses can help foster inclusive environments and support the community. When asked how…
Read MoreBehind The Brand: Meet the nail technician turned founder of NIBOVI E-file bits
Nail technician, Sadie Hynes, launched her brand, NIBOVI, in February 2024, specialising in high-quality E-file bits, accessories, tools and ABT-accredited education. Having been in the beauty industry for nearly 15 years as a nail tech, salon owner & educator, Hynes is well equipped with expert knowledge across all dimensions of the nail industry, so the…
Read MoreThe GelBottle Inc adds 40 nail colours to HEMA-free Paint Gel Polish range
Popular nail brand, The GelBottle Inc (TGB), has expanded its HEMA-free Paint Gel Polish range from 10 to 50 shades. Formulated so that all clients, including those with HEMA sensitivities, can enjoy a varied colour palette, the collection has been two years in production. The non-shrink and self-levelling formula supports easy application, and can be removed…
Read MoreGlitterbels launches DreamCure Lamp for nails, combining ‘magical design with utility’
Professional nail brand, Glitterbels, has launched the DreamCure Lamp, featuring light-reflecting technology to optimise the curing process of Glitterbels products. Welcoming its DreamCure Lamp in the signature Glitterbels pink colour, the tool offers a touch of luxe to the nail desk. The raised opening of the lamp prevents pesky scratches, dents and smudges, while encouraging…
Read MoreBanish ridges & improve strength with 4 nailcare products from Peacći
Nail brand, Peacći, has added two top coats and two base coats to its product portfolio to support nail health and the long-wear of manicures. Focusing on the importance of prepping the nail, Peacći has released its TLC Base Coat and Filter Ridge Filler for the perfect start to any manicure. Superfoods aren’t just for…
Read MoreGet summer ready with Glitterbels’ 6 holiday-inspired gel polishes
The Glitterbels Getaway collection brings holiday bliss to fingertips with 6 beach-inspired gel polish shades. The six-piece Hema Free Gel Polish collection is reminiscent of crashing ocean waves, swaying palm trees and warm, golden beaches, offering clients their summer holiday fix. Reduce appointment times with these highly pigmented products; requiring just two coats for rich colour,…
Read MoreWant a self-levelling, vegan-friendly gel polish formula? Discover OPI GelColor’s Intelli-Gel
OPI has revamped its GelColor formula: now featuring Intelli-Gel technology. The formula uses a responsive gel molecule network to self-correct and self-level, offering nail professionals a helping hand in creating a flawless finish, so streaky brushstrokes can be a thing of the past. “It’s a really clever formula that is going to stay put, but…
Read MoreCheck out the wearable nail brush designed to prevent repetitive strain injury
Natalie Havariyoun, a former NHS worker knowledgeable in repetitive strain injury in the hand, wrist and elbow, has put her expertise to practice by La Brush, a handy nail brush coined as ‘the only wearable brush in the world’. Founded in 2021, Natalie’s company, Manicure Project, boasts two La Brush options; Original and Micro. La…
Read MoreThe book every lash technician needs on their shelf
Renowned for her Lash Bible book series, Teresa Smith, returns with two new revised additions of the original The Lash Bible. 10 years since the original bible, the leading lash artist, author, and international educator encapsulates the modern desire of enhancing our natural beauty in the new bible renditions. Teresa takes pride in the versatility…
Read MoreThe top 5 male celebs rocking man-icures
Man-icures aren’t a new concept, just think back to rock n roll legend David Bowie! However, they are certainly making a statement come back. After all, our bodies are just a creative canvas really, aren’t they? Here’s a list of male A-listers that think so too, some of which may even be releasing their own nail lines… 1. Harry Styles When I think, beauty and fashion…
Read MoreHermès, Louboutin, Dior & more: The high-fashion brands putting their name to nail polish lines
Scratch puts the spotlight on the high fashion brands dipping their fingers and toes into nail colour lines… Hermès Birkin owners can match their manis to their handbags, as Hermès has become the latest luxury brand to serve up a nail line. Les Mains Hermès launched on 15 October 2021 with a collection in which…
Read MoreThe top 10 nail trends you need this summer
Dig your nails into this summer’s hottest trends! We’ve rounded up the top 10 trends you need to jump on to ASAP! 1. Swirl nails Everyone has seen this trend on Instagram! Its versatility in pattern, colour and style mean it is a timeless classic making the perfect fun addition for any outfit! 2. Dot…
Read MoreNAIL TECH TALK: Oksana Smirnova, Scratch Stars finalist 20/21
Scratch Stars Gel Tech of the Year finalist 20/21, Oksana Smirnova, shares how she discovered her passion for nails, how it felt to be announced as a finalist and her next career steps… Tell us about your nail industry journey… I started my career as a nail technician in 2009, when, after graduating from college…
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