Posts by Lilly Delmage
5 celebrities using nail art to express themselves
Nails offer the perfect canvas for self-expression. Here’s a round-up of celebrities who have used their nails to communicate something about themselves recently: 1. Ilona Maher The US rugby star joins many other Olympic athletes in flaunting a themed manicure, sharing her nails to her 2.2 million TikTok followers with the caption: ‘When you get…
Read MoreSalon in The Spotlight: BeauT, Stopsley, Luton
BeauT owner, Tina Vescio, welcomes Scratch into her garden getaway salon, which offers the idyllic spot for clients wanting some relaxation and tranquility… Qualifying as a beauty therapist in 2005, Tina Vescio started her beauty training over 20 years ago. Starting out as a mobile artist, the pro spent the next 10 years working from…
Read MoreOne swipe ombré: Give in to nail art temptations with The GelBottle Inc’s colour-changing gel polishes
The GelBottle Inc has launched its trio of TGB TEMPtations, featuring three colour-changing gel polishes. Impress clients with a two-for-one manicure, as they watch their full colour nail look transform into a seamlessly blended ombré, when exposed to the light, or dipped into water. The trio comprises Allure, a passionate pink hue; Indulge, a bold…
Read MoreNailing Fashion Week: The course made by a nail expert, featuring tips and advice on working the runway
Session manicurist & celebrity nail stylist, Nickie Rhodes-Hill, has launched Nailing Fashion Week, a course focused on ‘everything a nail tech needs to know about working at Fashion Week’. The course is ideal for nail pros who want to experience the action of Fashion Week, but don’t know how to be a part of it.…
Read MoreTikTok reveals the best marketing practices to grow small and medium businesses
TikTok has released a marketing guide for small to medium businesses (SMBs), to aid growth and help reach brand objectives. If you view TikTok as a marketing minefield, you aren’t alone – but TikTok has revealed some ways to use the platform as a marketing opportunity for businesses. The statistics speak for themselves, with TikTok…
Read MoreSalon in the Spotlight: Nails by Megan, Antrim, Belfast
Megan Thompson of Nails by Megan opens up the doors of her ‘dream salon’ – flaunting a minimalistic, chic interior. The 23-year-old, Belfast-based nail tech initially set her sights on becoming a make-up artist, taking a beauty therapy course at Belfast Metropolitan College. However, once introduced to the world of nailcare and treatments, the self-proclaimed…
Read MoreGet ‘In Frame’ & embrace quirks with Gelish’s 6 gel polish shades for AW24
Gelish is encouraging clients to put themselves ‘In Frame’ and embrace their quirks with the shades in its six-piece autumn gel polish collection. Taking inspiration from the freedom of self-expression and embracing ‘quirks, intricacies, flaws and all’, Gelish has allocated the autumn-winter period as the self-love season, flaunting three rich, creamy hues and three soft…
Read MoreNail tech takes ‘unique, eco-concious’ approach to body positive Estrid brand campaign
Vegan and cruelty-free hair removal and bodycare brand, Estrid, has marked its fifth year of body positive storytelling with a striking visual campaign. It has called upon the talents of inclusive, London-based nail artist, Brixton Klaws, to provide a sustainable, sensational approach to nail artistry on the campaign models. Aiming to ‘ignite a global conversation…
Read MoreRevealed: The top 5 hottest nail trends for summer 2024
Discount platform, Wethrift, has analysed Pinterest search data to uncover the most popular nail trends this summer. Are you in need of some seasonal nail inspiration? Or looking to brush up your trend knowledge to advise clients on their summer nail styles? Look no further! Here are the nail trends which have seen the highest…
Read MoreSalon in the Spotlight: Taylored Beauty, Dereham, Norfolk
Lauren Taylor of Taylored Beauty lets Scratch inside her salon: a space merging the luxe of a spa with the comfortable warmth of a home. Training in brow definition and lash lifts in October 2021, Lauren Taylor fell in love with the beauty industry, wasting no time in training to become a nail technician a month…
Read MoreExplore a ‘spectrum of colour’ with Gelish’s 4 HEMA-free Solid Cream Gel Palettes
Gelish has unveiled four HEMA-free Solid Cream Gel Palettes – perfect for colour-loving nail techs seeking gel that ‘stays put exactly where you want it’. The solid cream gel product presents a zero chase formula, offering an alternative to gel polish and preventing cuticle flooding. The ‘smooth, buttery and workable’ formula promises even pigmentation, smooth…
Read MoreNominate now: Your favourite nail & beauty influencers 2024
The National Hair & Beauty Federation (NHBF) has opened its Top 100 Influencer Index to nominations. The annual event recognises and rewards professionals in the hair, barbering and beauty industries whose social media presence ‘influences, educates and innovates our sector’. First introduced post-COVID lockdowns, the event is now in its fourth year and celebrates those…
Read MoreFriendly competition: Nail techs from the same town confuse clients with name swap
Two nail techs from a small town in Sheffield were used to being compared by clients, but bolstered their confusion when they swapped surnames. One of the Birley-based techs, Rachel Harrison, explains the beginnings of her relationship with fellow town tech, Jessica Allen. Jessica started working in her mum’s home salon as a girl: the…
Read MoreMeet Jessica White: The salon owner who started painting nails in her university room
Scratch Stars Social Media Star of the Year finalist 2024, Jessica White, shares her inspirational career journey: detailing her humble beginnings painting nails at university, to opening her own salon. The Leeds-based nail artist & content creator works full-time creating content for her 200,000+ social media followers, tending to the nails of clients, working with…
Read MoreSalon in the Spotlight: LB Beauty, Hathersage, Peak District
Libby Bramley, the beauty therapist behind LB Beauty, invites us inside her ‘clean, warm and cosy’ salon, located in the Peak District. Having always known she wanted to work within the beauty industry, the pro jumped straight into training in Beauty and Spa Therapy at college, before qualifying in 2018. She spent the next two…
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