Posts by Kat Hill
Salon in the Spotlight: AM Sanctuary, Rothwell, Northamptonshire
Tucked away in a historic corner of town, Amy Measey’s salon, AM Sanctuary, sees a tranquil spot for appointments. Featuring original stone brick walls, fireplaces and exposed beams, Amy wanted to draw on the whimsical vibe of the building with her decorative touches. “My salon packs a punch with character; the stone walls ooze with…
Read MoreHow to use email marketing for your beauty business
Staying in touch with your clients through email marketing allows you to maintain a relationship with your clients in a professional manner. “I believe this is one of the most underused and underrated marketing tools available to nail and beauty professionals,” states Alice Kirby, founder Lockhart Meyer Salon Marketing (www.lockhart-meyer.co.uk). “You are in the driving…
Read More8 ways to boost your social media
Is your social media not growing as quickly as you’d like? Rachel Horrocks, Sweet Squared content marketing manager, shares her top tips… Post quality content – Showcase your work and what clients can expect from your service. Post transformational before and after shots, Include pictures of your products – This shows quality by association and also gives…
Read MoreThe Edge Nails adds to range of PPE
The Edge Nails has revealed new personal protective items in its range of equipment for nail and beauty technicians and salons. New additions includes 3-Ply Protective Disposable Face Masks in boxes of 50. The masks feature elastic ear loops. Protective Face Shield Visors are also available, as well as Protective Screen for nail desks. The screen…
Read MoreSalon in the Spotlight: Hollie Barker Nail Artist, Castleford, West Yorkshire
When the nation went into lockdown in March, salon owner, Hollie Barker, was forced to close her business’ doors – before they’d even opened. Completed just one week before the restrictions were enforced, her new summerhouse had to wait for its big reveal. “My studio was built from scratch; it started with planks of wood…
Read MoreLASHUS launches Gentle Lash Cleanser & Brush
Ideal for retailing to lash clients seeking maintenance products between appointments, LASHUS has revealed two new additions. The Gentle Lash Cleanser is an ideal daily retail item for clients to use at home. Enriched with chamomile and ginger extract, this soothing formula will prevent the build-up of makeup and sebum, which has a detrimental effect…
Read MoreThe Great Scratch Shoot Out: Winners reveal
Join the Scratch team as they announce this year’s winners in the annual worldwide photographic competition, The Great Scratch Shoot Out. Hosted by competition organiser, Kat Hill, the announcement will live streamed via our Instagram and Facebook pages on Monday 14 September at 5pm GMT. This year saw a theme: ‘You’. This asked those taking…
Read MoreNSI reveals Woodstock-inspired Polish Pro collection
Get in the groove and help clients channel their inner hippy chick with the NSI Woodstock Collection. The new NSI Polish Pro shades were inspired by the legendary music festival and the iconic fashion of the time. New additions include: Music – light blue/purple Flower Power – light pink Far Out – shimmer blue/green Love…
Read MoreNHBF urges the industry to #DoItRight
Government officials have warned the industry trade body, NHBF, that they will close the hair and beauty sector if they don’t follow safety guidelines. In reaction, NHBF has launched #DoItRight – a campaign to ensure hair and beauty professionals across the UK understand exactly what is required of them to keep working and reduce the…
Read MoreMask wearing sees a boost in eye make-up sales
Sales of mascara and eye shadow have increased eye make-up shares in the prestige make-up market by 3% during and after lockdown – reflecting the advice for the public to now wear masks and face coverings in many social settings. The research from the NPD Group also found the lip segment of prestige make-up decreased its share…
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