Posts by Jo Tompkins
Nail pros: Here’s how to handle clients ghosting you in the digital age
When someone stops replying to your messages without warning, it can feel like a gut punch – especially in business. You’ve poured time and effort into crafting the perfect message, shared your pricing and then… radio silence. But here’s the thing: ghosting is part and parcel of any business that communicates with clients via message.…
Read MoreYou’re more than a price tag: how to shine in the crowded nail industry
When you’re a solo nail tech, it’s so easy to feel pressure every time you see another nail tech promoting their services online. You find yourself questioning your prices, wondering if you should lower them, or doubting whether you can keep up. With every tech that launches a business, a voice of doubt creeps in.…
Read MoreNail pros: Do you compare yourself to other techs? Here’s how to combat it
As nail techs and beauty professionals, we often catch ‘comparisonitis’, where we constantly measure our success against others. We see the flawless work and fully booked schedules of other nail techs on social media, and suddenly, we feel like we’re not doing enough. In the Nail Business Success Club, a nail pro commented that she…
Read MoreThe 3 things you need to do to attract nail clients
There is so much advice out there about attracting clients, but the process doesn’t need to be complicated or drawn-out. You simply need to be able to do three things successfully: 1. Build an audience of potential clients. There is no point spending hours creating trending TikTok videos or Instagram Reels to only be followed…
Read MoreThe 5 social media mistakes that are stopping you from attracting clients to your beauty business
Are your social media accounts failing to attract your ideal clients? Here are the most common issues I see on the social media platforms of nail techs that prevent growth: 1. Lack of strategy. Most nail techs use their social media accounts as photo albums. While this is great for inspiring clients and showcasing your…
Read MoreI’m a fully booked nail tech. What do I do next?
One of the most baffling things I see happening in the nail and beauty industry is independent pros boasting of fully booked diaries – but then closing them to new clients out of fear. This fear is of overwhelm, losing it all and of what others might think of them, or what they personally think…
Read MoreNail pros: Here’s how changing your mindset can help you earn £3-5k a month
What do you do for a living? “I just do nails.” I was never interested in nails and beauty when I was younger. In fact, I bit my nails until I was 25! I was embarrassed by them though, and finally managed to (sort of) kick the habit. And that’s when my professional nail journey…
Read MoreThe top 5 mistakes nail techs are making on social media
I’ve probably looked at more nail tech social media pages than anyone else on the planet. I have also probably helped more nail techs than anyone else on the planet to get fully booked and earn £3-5k a month, and part of that strategy comes down to social media marketing. Social media can play a…
Read MoreI’m a multi award-winning nail tech – and here’s my strategy for business success
After building a successful, award-winning mobile nail business, Joanna Tompkins was awarded the Scratch Stars Nail Business Mentor Of The Year Award in 2023 for her work within the free Nail Tech Tribe community and the Nail Business Success Club (NBSC). She supports sole trader nail techs and beauticians, who work from home, on a…
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