Posts by Guest Writer
Discover the software that over 55,000 beauty businesses rely on daily
Time is money; a fact recognised by software company, Timely, used by over 55,000 beauty professionals. The business management software has been specifically designed to save hours each day in booking and business admin so beauty pros can concentrate on delivering an exceptional experience for clients. Key features: Appointments: Fill your calendar, maximise your booked…
Read MoreHow to attract more men into the salon space
Do you struggle to target a male client base? Are you offering enough treatments for male need in the beauty space? Here, Patrick Barry, GM of Small Business at salon software company, Zenoti, shares his views & how you can market your wellness service towards men… Why might men be reluctant to visit a salon…
Read MoreLash treatments: A must-have for millennial men?
Lisa Stone, Salon System educator and lash & brow expert, explores the benefits of lash extensions, lifts & tints for men… I’ve witnessed serious growth in the number of male clients requesting lash extensions. With salons shut, many lash therapists have turned to ‘lashing’ their partners to keep themselves busy and prevent techniques going rusty.…
Read MoreShould nail & beauty salons close on Saturdays?
Layla Tourh, founder of The Beauty Boss Academy & The Creative Beauty Group, shares her thoughts on salons closing their doors at peak times… Should salons close on Saturdays? This question must seem like the obvious answer is ‘no’, but is it really? In the salon world, it is pretty standard for every staff member…
Read MoreRevealed: The top UK locations to start a nail & beauty business
Research conducted by Yell has discovered which UK regions show the most potential for a new beauty business. The research was conducted by analysing Google search demand, such as searches for a ‘London nail artist’ and the number of businesses that match this search in each area. The study found that the top three areas…
Read MoreMy experience of Academy2 for nail training
Leeds-based salon owner, Laura Costello, shares her Academy2 learning journey as she gets to grips with the CND PLEXIGEL system… RagDoll Nails owner, Laura Costello, has always been a fan of the CND™ brand. Her foray into the nail world kicked off with the CND™ Complete course in 2013, courtesy of Sweet Squared. She enjoyed…
Read MoreStruggling to complete your list of business tasks? Here’s how automation can help
Alicia Humphreys, owner of AH Virtual Assistant Services, which offers businesses administrative support, social media, email and blog management, customer service and training, serves up tips for managing your time using automation… Let’s be honest, time management isn’t the sexiest topic to talk about when it comes to business. But if you’re a business owner…
Read MoreStruggling to juggle all your roles in the salon? Here’s some advice…
Maddie Regan of 81 Rose Garden shares advice on how to effectively manage a busy salon… Working in a busy salon can be challenging at times. There are many roles to juggle and many things that need your attention but you must keep on top of customer service. Without clients, there would be no salon, so…
Read MoreMarian Newman reflects on 12 months of the NailKnowledge programme
Marian Newman BEM, expert educator at NailKnowledge, reflects on progress and news from the first year of the programme… “On 20 January 2021, the NailKnowledge went live online, following nearly two years of hard work. The team behind it had spent time not only deciding the content and the format, but building the very complicated…
Read MoreStudents shape up 3D nail art skills in college competition
Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services, Make-up & Beauty Therapy at Truro & Penwith College, reveals what her students achieved at their annual 3D nail art competition… The level 3 advanced nail art students have excelled once again. It is great that the students are back in the swing of things after such a…
Read MoreLessons from a beauty PR pro: How to get your business noticed
Alex Silver, founder of beauty PR agency, Alex Silver PR, has been working in public relations for 25 years. She has helped brands including Beauty Blender, Caudalie, KISS Nails & Lashes and Fake Bake make their mark and is renowned for high-profile campaigns, charity events, celebrity ambassadorships and red-carpet parties. Here, she reveals how to…
Read MoreBeauty for all: The role of transgender & drag beauty in the nail space
Inclusivity is undoubtedly one of the leading topics of conversation within the beauty industry, but why does it matter so much? The British Beauty Council‘s Diversity and Inclusivity Report states that inclusivity matters because all consumers should see themselves represented and valued equally, and that it makes good business sense. “It is time for the…
Read MoreHow to nail the perfect engagement ‘ringfie’
Taking a ‘ringfie’, or ring selfie, is the perfect way to remember the moment you got engaged. But how can you take the perfect ‘ringfie’? Jack Jahan, from Ramsdens Jewellery, explains how to take the best shot of your new bling… If you’ve just become engaged, congratulations! This is one of the most exciting times…
Read More4 ways to empower your nail business’ employees
Lucy Pastorelli, founder of Lucy Pastorelli Tools, shares how she empowers her team… 1. Create inclusion. Everyone has an opinion, and we always make sure that we listen to each member of staff – whether they’ve been employed at LP for five weeks or five years. Each point of view is always valid, and I…
Read MoreCovid-19: How I’ve tackled staffing issues since reopening my salons
Thanh Vu, managing director of four Dream Nails salons, reflects on the challenges – and opportunities – that have been presented to her businesses since reopening after lockdown… Since reopening, the most challenging aspect for our boutique salon business has been staffing issues. We adhere to strict Covid-19 precautions for staff and clients and a…
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