Posts by Guest Writer
How to perfect pronouns in your beauty business & beyond
Salon owner, industry advisor & founder of Be Trans Aware inclusivity awareness education, Sam Marshall, serves up advice on pronoun use… “How is they?” was a question my good friend asked about a non-binary partner. Now, I know you’ll be reading that thinking ‘Didn’t Sam check the grammar?’ but those words meant everything to me. They meant my…
Read More4 ways to be more gender inclusive in your nail & beauty business
Salon owner, industry advisor & founder of Be Trans Aware inclusivity awareness education, Sam Marshall, serves up advice to ensure your business is inviting to all… 1. Get educated Anyone that wants to use our services should be able to, regardless of their gender identity. Unless you know about being trans or non-binary, it’s likely…
Read MoreHow your beauty business can make the most of the festive season
Maddi Cook, a salon business expert & owner of Boss Your Salon – which helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout – shares 8 ways for your business to thrive during the Christmas season. What’s that tinkling piano? Yes, it’s only November, but Mariah is limbering up…
Read More5 top tips to perfect your nail art stamping technique
Nail artist & MD of Moyra UK, Cheryl Ogden, became familiar with stamping at a trade show, and initially struggled to perfect a clean finish. When she became the exclusive distributor for Moyra in the UK, a brand renowned for its stamping products, she invested in education with Hungarian trainers, Alexandra Snoble and Norka. “After four…
Read More3 ways to support beauty clients with breast cancer
The Jennifer Young Training School, which specialises in oncology therapies, skincare and well-being for cancer patients, shares how you can support nail and beauty clients with breast cancer… October is Breast Cancer Awareness Month – a time traditionally swathed in pink and dedicated to awareness of breast cancer symptoms. With around 55,900 new breast cancer…
Read MoreStruggling with the cost of living? Check out these 5 tips for beauty businesses
Financial expert at Money.co.uk Business Insurance, Cam Jaques, provides advice on how beauty business owners impacted by the cost of living crisis can save money… 1. Be creative with marketing You can advertise your business and spread awareness for next to nothing. Word of mouth is still a great way to market a product or…
Read More7 retail tips for mobile nail techs
Scratch Stars Mobile Nailist of the Year 2022 & 2023, Clare Woodcock of The Nail Club, shares her seven top tips for retailing as a nail pro on the move… As mobile techs, we bring the convenience of professional nail treatments directly to clients’ doorsteps. However, providing an excellent service isn’t the only way to…
Read More3 steps to choose a sustainable supplier for your beauty business
Charlotte Scallon, head of sustainability & regulation at waste management company, Biffa, offers a three-step strategy to help businesses understand how to choose a sustainable supplier… Choosing a sustainable supplier that helps you meet your goals can be challenging, but the process should be energising, not daunting. Our three-step strategy can help you break down…
Read MoreHMRC: It’s time to check your Self Assessment registration status
HM Revenue & Customs (HMRC) answers common questions to help you understand whether you may need to register or deregister for Self Assessment this tax year, and why this matters… Time is running out for you to check if you need to submit a Self Assessment tax return for the 2022 to 2023 tax year.…
Read MoreWhy it’s important to empower your beauty salon staff & how to do it
Beauty business expert & founder of the International Salon Business School, Liz McKeon, discusses staff empowerment and its importance for business success. Empowerment is the degree of autonomy and self-determination in people, communities and business. This enables them to represent their interests in a responsible and self-determined way, acting on their own authority. It is…
Read MoreWhat the government’s policy change means for the cosmetics animal testing ban
The Cosmetic, Toiletry & Perfumery Association (CTPA) explores what the government’s policy change means for the cosmetics animal testing ban… You may have seen media reports in May that suggested that animal testing of cosmetic ingredients could restart, following the result of a UK High Court ruling. Shortly afterwards, the UK government issued a statement explaining that…
Read More5 ways to avoid greenwashing as a small beauty business
UK Greetings details how small businesses can avoid greenwashing, a deceptive marketing technique where brands make misleading claims about their environmental practices… 1. Keep communication clear 77% of UK customers don’t understand what companies are claiming when they talk about sustainability. This can lead to confusion, such as customers believing businesses are fully sustainable, when…
Read MoreHow to justify your nail treatment prices
Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of content and want to unpack it with you. I do this from the perspective of a pricing expert who, trust me, has heard it all…
Read More5 ways to use the Threads app to benefit your beauty business
Jon Morgan, CEO & editor-in-chief of consulting firm, Venture Smarter, shares how small businesses can utilise Meta’s latest social media app, Threads, to maintain a competitive edge… 1. Brand awareness Threads is another opportunity for small businesses to increase visibility for their brand, with updates on products and services, plus company news. Businesses with a…
Read MoreHow AI can help your nail salon to thrive
Artificial intelligence (AI) allows content to stay fresh and exciting, helps with customer service and builds client relationships, to name a few benefits. And it is already doing many of these things through salon software, reveals Rikki Tronson, chief revenue officer at salon software company, iSalon, who shares expertise below. How AI can benefit your…
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