Posts by Guest Writer
Nail content creator, Iram Shelton, shares how to use social media effectively
OPI global ambassador & content creator, Iram Shelton, has amassed over 132,000 followers on Instagram. Here, she shares how to embrace the power of social media as a nail pro and use it effectively to capture the attention of clients. Social media allows you to establish yourself in an exciting way. Your accounts are like…
Read MoreHow to create long nails with ease using Crystal Nails Fusion Tips & Acrylgel
International nail educator for Crystal Nails, Jurgita Bickevic, is passionate about seeing the joy on her clients’ faces following a nail transformation. She is ‘obsessed’ with Xtreme Fusion AcrylGel and Reverse Tips from Crystal Nails, crediting them for helping her to create speedy, flawless nail enhancements. The owner of J&J Salon, Oxford, comments: “Imagine this:…
Read MoreBeauty pros, here’s 6 tips to support a more positive mindset
Sarah Hartley, social media coach at Blossom Tree Social & creator of Time To Blossom wellbeing products, shares her advice… Running a business and making time for yourself can feel like a juggle. It can also feel lonely, but you’re not alone – we all have bad days. Staying positive can help you to have…
Read MorePoints to consider before choosing a nail educator or training provider
Global business & beauty expert, Kim Ford, shares points to consider when choosing a nail or beauty training provider… When searching for a reputable educator, consider their qualifications and experience in the field. They should possess qualifications that demonstrate their expertise in the subject matter they teach, and you should not be afraid to ask…
Read MoreHow to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I want to explain the benefits…
Read MoreSearching for a new nail or beauty role? An expert shares CV, interview & trade test tips
Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about how to make a job application shine… What should nail and beauty pros look for in a job listing? Location. Reputation of the company – in the industry and…
Read MoreThe Federation of Nail Professionals: what can it do for you?
If you have been a regular reader of Scratch magazine for some time, you will probably have seen a series of articles called The Force of the Feds, written by the directors of The Federation of Nail Professionals (The FNP). So who are we, what do we do and why should you be interested? The…
Read MoreAre you hiring? A recruitment expert shares advice for beauty employers
Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about the hiring process… How do I know when is the right time to enlist new employees? It’s time to recruit when you are oversubscribed with a waiting list of…
Read More5 areas to consider to make your nail & beauty business more inclusive
Fiona Fox, owner of Dorset salon, Ulu Beauty, provides training to beauty pros on areas including mental health awareness, safeguarding, equality and diversity. It’s important to champion inclusivity, because everybody should feel able to enjoy nail and beauty services. Inclusion is about making sure anyone who wants a treatment can access it, without fear of…
Read MoreNail techs: Here’s how you can raise your business profile
Scratch Stars award-winner 2022 & 2023, Clare Woodcock, founder of Surrey-based mobile beauty business, The Nail Club, shares key ways to raise your profile as a nail pro… You’ve got your business up and running, you have a handful of loyal clients and you feel confident in your work. Now, you just need to put…
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