Posts by Guest Writer
6 hand poses for picture-perfect nail photos
Scratch Stars Gel Polish Stylist of the Year 2022, 2023 & 2024, Jiak Hing, explains how to master her six go-to hand poses for nail photos… 1. Relaxed claw Place the back of one hand against a flat surface and position the camera facing the nails, 45 degrees above and about 10cm away. 2. Classic…
Read MoreMales & their nails: the rise in colour choices & nail art
Following backlash team USA sprinter, Noah Lyles, received for sporting nail art in the Paris Olympics men’s 100m final, male manicures are a hot topic. Elaine Watson, global education director at Light Elegance, shares insight into how to tailor your treatments and support their nail needs… I was at the auto shop for an oil change,…
Read More4 ways to speed up nail services – without compromising on results
Scratch Stars Social Media Star of the Year 2024, Kamila Borowiec, shares her advice… Are you ready to take your work to the next level? Let me help you out. By implementing my time-saving tips, you can be more efficient, enhance the overall customer experience and fit in more clients. Let’s dive in… 1. Utilise…
Read More6 feet poses to nail pedi photos
Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try to put the camera as…
Read MoreHow to make the most of a nail competition
Belinda Price, OPI UK&I education & capability manager, reveals why you should enter nail competitions – and how to make the most of the experience… Entering nail competitions is a great way to grow your skillset and develop your business. It’s a way of assessing where you’re at, setting goals, practicing techniques and improving yourself.…
Read MoreCTPA shares advice on enjoying the sun safely this summer
With the weather heating up, it’s time to brush up on suncare do’s and don’ts. The Cosmetic, Toiletry and Perfumery Association (CTPA) offers guidance on how to stay safe in the sun this summer… Seek out shade, particularly between 11am and 3pm, when the sun is usually at its most intense. Wear loose-fitting clothing, a…
Read MoreHow to create a loyal nail client base
Elaine Watson, global education director at Light Elegance, shares top tips to create a thriving nail business… Do you ever feel like you’re constantly hustling to find new clients, only to see them disappear faster than a rogue rhinestone after a wild night out? Don’t worry, you’re not alone. Building a loyal clientele takes strategy,…
Read MoreThe rise of holistic treatments: the science & sensation behind cryo facials
Holistic treatments have gained significant traction in the beauty and wellness industry, with cryo facials emerging as a notable trend. These treatments reflect a broader shift towards natural, integrative approaches to skincare and overall wellbeing. As industry professionals, it’s essential to understand the underlying principles, benefits, and demographic appeal of such treatments to better cater…
Read More9 tips to make your beauty business stand out on social media
Avril Kealy, digital content strategist at salon software provider, Phorest, shares social media marketing advice… Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As…
Read MoreHere’s how to treat common nail conditions – including pseudomonas & onycholysis
OPI educator, Lucy Price-Marshall who is a Scratch Stars Natural Nail Specialist of the Year finalist for 2024 and took the title in 2023, shares troubleshooting pointers for common nail conditions. Identifying and treating common nail conditions and service concerns are valuable skills that will support your career. Knowledge of restrictive and preventative contraindications will…
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