Posts by Guest Writer
4 ways to speed up nail services – without compromising on results
Scratch Stars Social Media Star of the Year 2024, Kamila Borowiec, shares her advice… Are you ready to take your work to the next level? Let me help you out. By implementing my time-saving tips, you can be more efficient, enhance the overall customer experience and fit in more clients. Let’s dive in… 1. Utilise…
Read More6 feet poses to nail pedi photos
Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try to put the camera as…
Read MoreHow to make the most of a nail competition
Belinda Price, OPI UK&I education & capability manager, reveals why you should enter nail competitions – and how to make the most of the experience… Entering nail competitions is a great way to grow your skillset and develop your business. It’s a way of assessing where you’re at, setting goals, practicing techniques and improving yourself.…
Read MoreCTPA shares advice on enjoying the sun safely this summer
With the weather heating up, it’s time to brush up on suncare do’s and don’ts. The Cosmetic, Toiletry and Perfumery Association (CTPA) offers guidance on how to stay safe in the sun this summer… Seek out shade, particularly between 11am and 3pm, when the sun is usually at its most intense. Wear loose-fitting clothing, a…
Read MoreHow to create a loyal nail client base
Elaine Watson, global education director at Light Elegance, shares top tips to create a thriving nail business… Do you ever feel like you’re constantly hustling to find new clients, only to see them disappear faster than a rogue rhinestone after a wild night out? Don’t worry, you’re not alone. Building a loyal clientele takes strategy,…
Read MoreThe rise of holistic treatments: the science & sensation behind cryo facials
Holistic treatments have gained significant traction in the beauty and wellness industry, with cryo facials emerging as a notable trend. These treatments reflect a broader shift towards natural, integrative approaches to skincare and overall wellbeing. As industry professionals, it’s essential to understand the underlying principles, benefits, and demographic appeal of such treatments to better cater…
Read More9 tips to make your beauty business stand out on social media
Avril Kealy, digital content strategist at salon software provider, Phorest, shares social media marketing advice… Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As…
Read MoreHere’s how to treat common nail conditions – including pseudomonas & onycholysis
OPI educator, Lucy Price-Marshall who is a Scratch Stars Natural Nail Specialist of the Year finalist for 2024 and took the title in 2023, shares troubleshooting pointers for common nail conditions. Identifying and treating common nail conditions and service concerns are valuable skills that will support your career. Knowledge of restrictive and preventative contraindications will…
Read MoreNail content creator, Iram Shelton, shares how to use social media effectively
OPI global ambassador & content creator, Iram Shelton, has amassed over 132,000 followers on Instagram. Here, she shares how to embrace the power of social media as a nail pro and use it effectively to capture the attention of clients. Social media allows you to establish yourself in an exciting way. Your accounts are like…
Read MoreHow to create long nails with ease using Crystal Nails Fusion Tips & Acrylgel
International nail educator for Crystal Nails, Jurgita Bickevic, is passionate about seeing the joy on her clients’ faces following a nail transformation. She is ‘obsessed’ with Xtreme Fusion AcrylGel and Reverse Tips from Crystal Nails, crediting them for helping her to create speedy, flawless nail enhancements. The owner of J&J Salon, Oxford, comments: “Imagine this:…
Read MoreBeauty pros, here’s 6 tips to support a more positive mindset
Sarah Hartley, social media coach at Blossom Tree Social & creator of Time To Blossom wellbeing products, shares her advice… Running a business and making time for yourself can feel like a juggle. It can also feel lonely, but you’re not alone – we all have bad days. Staying positive can help you to have…
Read MorePoints to consider before choosing a nail educator or training provider
Global business & beauty expert, Kim Ford, shares points to consider when choosing a nail or beauty training provider… When searching for a reputable educator, consider their qualifications and experience in the field. They should possess qualifications that demonstrate their expertise in the subject matter they teach, and you should not be afraid to ask…
Read MoreHow to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I want to explain the benefits…
Read MoreSearching for a new nail or beauty role? An expert shares CV, interview & trade test tips
Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about how to make a job application shine… What should nail and beauty pros look for in a job listing? Location. Reputation of the company – in the industry and…
Read MoreThe Federation of Nail Professionals: what can it do for you?
If you have been a regular reader of Scratch magazine for some time, you will probably have seen a series of articles called The Force of the Feds, written by the directors of The Federation of Nail Professionals (The FNP). So who are we, what do we do and why should you be interested? The…
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