Posts by Guest Writer
Return on investment: what it means & how to calculate it
Global business & beauty education expert, Kim Ford, explains what a return on investment means for your nail business, and how to calculate it. You may ask: what is a return on investment, or ROI? As an example, imagine you purchased a pedicure chair costing £1,000. How many clients have you gained by having this…
Read MoreNail ridges: an expert shares causes & how to treat
Scratch Stars Natural Nail Specialist of the Year 2019 & CND™ education ambassador, Helen Burton-Ward, explores ridges on natural nails… There are many types of nail ridges, which can occur naturally or be inflicted by mechanical or environmental factors. Understanding how to correctly manage and treat them will help to maintain the health of the nail…
Read MoreHow & why nail techs should practice self-care this festive season
Fiona Fox, owner of Dorset salon, Ulu Beauty, provides training to beauty pros on areas including mental health awareness, safeguarding, equality and diversity. Here, she explores the importance of self-care for nail techs during the festive season and simple self-care fixes. For many, Christmas is a time to look and feel their best. Nail technicians…
Read MoreA financial guide & checklist for nail & beauty pros
Vorke Kalusi, founder of beauty business resource, Beauty Hunt UK, serves up financial insight… Understanding finance terms Revenue: The money you make from your services. Expenses: The costs of running your business, such as supplies, rent and utilities. Profit: The money left after paying your expenses. Profit = revenue – expenses. Cash flow: The movement…
Read MoreWant to successfully manage & motivate a nail team? Here’s how…
Explore strategies to successfully manage and motivate a nail team with business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin. Leading a team of nail technicians can be both rewarding and challenging, with managers often facing awkward situations that test their skillsets. Understanding how to address these issues effectively is crucial for maintaining a…
Read MoreHow to find a better work-life balance as a nail pro
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips for nail pros to achieve a better work-life balance… Howdy nail bosses! Work-life balance is like a unicorn in this industry – often talked about, yet never seen. In fact, it’s one of the most common challenges nail bosses face, and I’m…
Read More5 ways nail techs can prioritise their mental health when clients offload
Health psychologist, Dr Ravi Gill, explores how nail technicians can create a safe space for clients to offload while prioritising their own mental health. Nail appointments offer an opportunity for a person to sit still for an hour without the distraction of their phones: an act of self-care and perhaps a therapy session. Nail technicians…
Read MoreHow beauty businesses should deal with client complaints, according to an expert
Global business & beauty education expert, Kim Ford, shares her expert advice on how to deal with client complaints… I am sure many of you have experienced a customer complaint at some time, and it can be a difficult situation to resolve. Let’s explore how dealing with complaints can be made less stressful. An example…
Read MoreClient consistency: how to keep your nail business busy all year long
OPI UK&I education manager, Belinda Price, shares ways to elevate your business and embrace new techniques to ensure your salon is busy with clients all year long. To my mind, the busy salon season runs from Easter to mid-September, with a peak in the October half term and slight dip in June. While demand is…
Read MoreBeauty breakthroughs: The 5 biggest skincare trends in 2024
Zemits, a provider of skincare systems, is committed to helping beauty professionals achieve excellence. Here, the team shares five trending and attractive treatments to elevate your practice to a new level… 1. ‘Glass Skin’: A shine you can’t tear your eyes away from Imagine a complexion so luminous and smooth that it resembles a piece…
Read MoreHow to keep your nail business thriving during financially tough times
How can you keep your nail business booming, despite bruised client budgets? Elaine Watson, global education director at nail brand, Light Elegance, shares her ideas… Inflation has got everyone rethinking their spending, and a luxurious nail appointment may be on the financial chopping block. But fear not, fellow nail technicians! We’re a resourceful bunch, and…
Read MoreAre you a nail tech who wants to develop new skills? Here’s how to make a successful future learning strategy
Global business & beauty education expert, Kim Ford, shares advice… How to create your future learning strategy It is the end of the academic year and an apt time to consider your strategy for future learning. Whether you’re a nail newbie or wish to develop existing skills, write down your goals and formulate a plan…
Read MoreHesitant about raising your beauty treatment prices? A pricing expert explains why you shouldn’t be
Maddi Cook, the powerhouse behind hair and beauty marketing and mindset coaching company, Boss Your Salon, shares why you shouldn’t be scared to raise your treatment prices… I like maths because it’s an exact science. There’s no room for interpretation, there are no grey areas and it’s not subjective: 2 + 2 = 4, and…
Read More6 hand poses for picture-perfect nail photos
Scratch Stars Gel Polish Stylist of the Year 2022, 2023 & 2024, Jiak Hing, explains how to master her six go-to hand poses for nail photos… 1. Relaxed claw Place the back of one hand against a flat surface and position the camera facing the nails, 45 degrees above and about 10cm away. 2. Classic…
Read MoreMales & their nails: the rise in colour choices & nail art
Following backlash team USA sprinter, Noah Lyles, received for sporting nail art in the Paris Olympics men’s 100m final, male manicures are a hot topic. Elaine Watson, global education director at Light Elegance, shares insight into how to tailor your treatments and support their nail needs… I was at the auto shop for an oil change,…
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