Posts by Guest Writer
Nail looks backstage at Dancing On Ice: Week 5
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hello Scratch readers! This week was hectic to say the least! Usually it’s a very small beauty team at the studio, but this week we had more make-up artists and…
Read MoreNail looks backstage at Dancing On Ice: Week 4
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hello Scratch readers! Although this week’s show didn’t have a theme, the costumes were incredible and I had a little more time with each celeb and pro skater which allowed me…
Read MoreNail looks backstage at Dancing On Ice: Week 3
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hello Scratch readers! I could not wait for week three of Dancing On Ice as disco week had finally arrived! I’m from Essex, so you can imagine that the ‘glitz and glam style was right…
Read MoreNail looks backstage at Dancing On Ice: Week 2
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… WEEK 2 Week 2 on Dancing On Ice came around soooo quickly. My call time was 11am but I arrived early to ensure I had enough time to set up and…
Read MoreHow the local press can boost your beauty career
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why you should be using your local newspapers and social media groups to spread the word about your services… The local press was a key way to getting exposure. Local press will be on board with many salon stories and events as it resonates with readers and in…
Read MoreNail looks backstage at Dancing On Ice: Week 1
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… WEEK 1 Being asked to do the nails for Dancing on Ice was overwhelmingly exciting, and I screamed with delight when I got the call – much…
Read MoreWhat is dark social & how can I get involved?
Tom Ferris, owner of Blackwell Ferris Marketing, reveals what ‘dark social’ is – and why you need to know about it… “It was so funny I just HAD to share it with you guys”. “Yeah but Marc never replies in the WhatsApp group, he always lurks in the background just watching”. This conversation really had me thinking…
Read MoreHow to boost your beauty brand image & identity
Meet Tom Ferris, owner of Blackwell Ferris Marketing, graphic designer, marketing consultant to the hair and beauty industries, and proud father. Tom has worked in marketing for some of the biggest consumer electronics and automotive brands in the world and now uses this experience to bring life to new and established salons, stylists, beauticians and nail…
Read MoreHow to get in front of your nail audience without paying for ads
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to reach your social media audience at a limited cost. I’ve been asked by a few of my friends why I seem to have so much beauty and nail content on my personal Facebook and Instagram pages. Being around friends who typically are into feeds around football, MMA,…
Read MoreMarketing your beauty business: The Love Island Way
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success with five tips inspired by TV’s Love Island: Grafting Marketing is all about selling yourself – just like the contestants ‘sell’ their own traits to whoever they’re trying to ‘crack on’ with. We can take a lot from this as marketing is all…
Read MoreBeauty marketing on a budget: 5 steps to success
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success – even when your budget is limited One of the biggest issues with a new business is how to market when budget is an issue, so this month’s blog post is all about tips and tricks to get started with your business…
Read MoreHow to maximising the social media offerings of your beauty business
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to make the most of your social media platforms and posts… “Read all about it!” used to be called on the streets – as that was how we used to be enticed to buy a newspaper and find out about the latest news. It’s clearly not…
Read MoreWhy you should train to offer tanning this year
In the first of her 2017 blog posts, Kissed by Mii tanning expert, Shelley Henderson, reveals why there’s no time like the present to add tanning to your service menu… I remember when I caught the tanning bug. I was studying fashion and business at college, regularly working with models. I realised that a tanned model…
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