Posts by Guest Writer
How to use Facebook features to benefit your beauty business
Marketing and nails expert, Theresa Cientanni, reveals how to use Facebook features on your business page… If you have a business, you’re bound to be one of the 307 million Europeans on Facebook. And rightly so – the platform is crucial to your social media marketing strategy, and with five new profiles created every second, you…
Read MoreHow to forge a successful career in the nail industry
Yesterday, I caught up with beauty business expert, Liz McKeon, as she shared all of her top tips on how to run a successful nail business. Arranging to meet in The Soho Hotel, London, myself and Liz made ourselves comfortable in the hotel’s drawing rooms, alongside Mark Smith (aka The Spa Man). Simply by scrolling…
Read MoreWhy your Facebook ads aren’t working & how to fix them
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved in the industry, and getting…
Read MoreBehind the scenes: Salon System brand photoshoot
On the 11 July, myself and Scratch‘s Sophie hotfooted to Cherryduck Studios in London, just a stone’s throw from Tower Bridge, to go behind the scenes on an exciting Salon System brand photoshoot. Capturing images and videos with models and products to align with the new Salon System brand image and website, the shoot took place…
Read MoreWhy Instagram is great for your nail business
Theresa Cientanni, marketing expert and founder of My Social Salon, reveals why Instagram is great for your nail business. Instagram is a big buzzword in the social media realm. The platform is growing fast and currently has over 800 million active users. It’s creative and it’s powerful – and it’s ideal for your nail business.…
Read MoreAdvice for selling tanning products in summer
Kissed by Mii tanning expert, Shelley Henderson, reveals why retail tanning products will make a splash this summer… When it comes to the summer season, your client’s skin will be more exposed, and this can draw unwanted attention to imperfections. Self-tan to me is like liquid vitamin D – it delivers a happy, healthy feeling and…
Read MoreFacebook Live tips for nail businesses
Facebook Live videos are a great way to communicate with your clients, build up excitement and yield an instant reaction. Fee Wallace, lead educator for Sweet Squared and nail vlogger, explains how to get the best out of the social media tool… Making live videos to promote your business can be a lot of fun,…
Read MoreHow to work the transitional tan
Kissed by Mii tanning expert, Shelley Henderson, reveals how to take your clients from winter to spring with a transitional tan. Don’t let potential tanning clients hibernate away until summer – here’s how to entice them to tan RIGHT NOW. Not just for balmy days, tanning offers an instant pick-me-up, all year round. In order…
Read MoreNail looks backstage at Dancing On Ice: The Final
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… The final of Dancing On Ice seemed to come around so quickly. A lot of the celebs and skaters from earlier on in the series returned for the final…
Read MoreHow to apply tanning products perfectly
Kissed by Mii tanning expert, Shelley Henderson, explains why it’s all in the prep step when it comes to the perfect tan… Whether you’re delivering a smooth, streak-free tan in the tanning booth or teaching your clients techniques to guarantee great results at home – it’s important to prep the skin and smooth it before the…
Read MoreNail looks backstage at Dancing On Ice: Week 9
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hi Scratch readers! As I write, we’re on semi-final week, with only four contestants left in the competition. Judging from the vibe backstage, you can tell that everyone is…
Read MoreImage copyright & your nail photos
Tom Ferris, owner of Blackwell Ferris Marketing, offers insight into using images that aren’t yours across the ‘net… After an interesting scroll through social media over the New Year period, I noticed a rising trend in thefts from companies across Europe. And that includes thefts by salons and nail techs. Many times in the first weeks…
Read MoreNail looks backstage at Dancing on Ice: Week 8
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hi Scratch readers! So, we’re nearly at the end of the Dancing On Ice journey. Last week was Fairytale week, which I could not wait for as I just knew the team…
Read MoreTop tips for the perfect bridal tan
Kissed by Mii tanning expert Shelley Henderson reveals how to entice the entire bridal party to tan. Now that bridal season is officially here (thanks Pippa Middleton!), salons, spas and mobile therapists should now turn their attention to bridal specific-tanning. After all, tanning is the perfect addition to beauty treatment packages for the Big Day.…
Read MoreNail looks backstage at Dancing On Ice: Week 6
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hi Scratch readers! Week 6 saw the theme of ‘love’! It was such a fab theme in the lead up to Valentine’s Day. This meant that there had to be a…
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