Posts by Guest Writer
Reopening: Thoughts on the first fortnight back in the salon
Thanh Vu, managing director of four Dream Nails salons, shares her experience back at work following lockdown 3.0 and draws in thoughts from an employee… As owner of four Dream Nails salons, I have become accustomed, due to Covid-19, to closing them with a few days’ notice and then needing to reopen with the now usual…
Read MoreIs your nail salon inclusive?
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, shares some pointers to ensuring your salon is more inclusive… One of the most important things that I have learnt during my time in our industry is that there is no such thing as a ‘one-size-fits all’ approach. Every client is different; it’s up to you to make your…
Read More5 ways to attract your dream clients on social media
Anna Khanna, founder of Socialista Media, reveals 5 ways to attract your dream clients on social media… Social media is the window into your business, think of it as your shop front. It is a tool which is useful to draw in customers and clients, and when you follow the below five top tips, you’ll…
Read MoreInstagram Reels: A how-to guide
London based nail artist, Sadie Jordan, works as a creative nail expert and content creator for The Gel Bottle Inc. Her previous work included a job at WAH Nails, at which she produced content for the brand’s YouTube channel. Here, she reveals how to make the most of Instagram Reels for your nail content –…
Read MoreWhy the imix is a great addition to my nail desk
Shelby Holmes, co-founder of The Beauty Edit Podcast & Scratch Stars Awards Gel Polish Stylist of the Year finalist 20/21, shares her thoughts on imix, the hands-free mixing device for gel polish & lacquer… “I love everything about imix. I have been looking for a mixing system for a while now and I found that…
Read MoreHow I overcame Covid challenges to become an award-nominated nail tech
I’m Sabina, 29, a nail & lash technician based at Platinum Beauty in Littleborough, Greater Manchester. The first coronavirus lockdown meant I was unable to work in my hospitality job, which left me devastated. I had suffered ill health for some time and had been so happy to be working again, so it was difficult…
Read MoreHow a mentor can boost your nail industry success
Kara Kotsonis, owner of the award-winning NailSquad salon in Deal, Kent, shares her experiences of a business mentor… You may have heard the word ‘mentor’ banded around, but never really thought or looked into whether a mentor could be helpful for you or your business. If so, here’s the professional lowdown alongside my own personal…
Read MorePoints to note when taking nail photos | The Beauty Bloggers
The Beauty Bloggers, aka Natalie Thompson & Rachel Jenkinson, discuss the practicalities and demands when it comes to nail photos… Nat and Rach are ‘The Beauty Bloggers‘ and have over 21 years experience in the beauty sector between them. Their aim is to discuss real issues that beauty professionals face. Passionate and hard-working, the duo describe themselves as…
Read MoreNail Tech Talk: How I’ve been keeping busy while my salon is closed
Tina Bell, head of education for Pure Nails & owner of Totally Polished Academy, shares the ways she’s been keeping busy before her nail business and academy can resume in-person service… I have officially worked more from my dining room table in the past year then I have my salon – who would have thought it? Once again,…
Read MoreThe vital step you could be missing when cleaning
Nigel Rouse, brand owner of Mundo Professional, shares why time is a key factor when cleaning… I have watched many people – including those in the medical profession – spray disinfectant on to a surface and then immediately wipe it dry. What’s wrong with that? Time! While disinfectants are brilliant at playing their part to…
Read More9 top tips for nailing Instagram
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our salons on social media. So, we are all striving for bigger and better results. Social media is a great way to spread awareness of your…
Read MoreHow to wax pregnant clients
Salon System waxing expert & owner of Waxing Specialist Salon and Academy, Marta Zaczkowska, shares her advice on waxing pregnant clients… Pregnancy is an exciting time. Women are going through lots of changes, both physically and emotionally. Over nine months, their hormone levels are constantly changing, which can cause some unusual things to happen: one…
Read More5 social media content creation tips for your nail & beauty business
Anna Khanna, founder of Socialista Media, shares some social media content creation ideas for your beauty business… Banking content ready for your social media posts will provide your followers valuable content, whilst helping you achieve your business goals. There are many ways that this can be done quickly and easily, and will ensure that you’re…
Read MoreHow to retail nail & beauty products successfully
Salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities… Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It is impossible to give a full service…
Read MoreNail students showcase sustainability themed competition creations
Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, reveals what her students achieved at their annual Cornish Skills competition… Here we are again with another remote competition and this time it is our annual Cornish Skills competition. Last year showed us the amazing skills our students have, and…
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