How to avoid stress when clients offload at the nail desk

nail desk client tech

Suzy Reading, psychologist & wellness expert for the British Association of Beauty Therapy & Cosmetology (BABTAC), shares top tips for managing mental stress from being a soundboard for clients… “The energetic and emotional toll of listening to clients’ problems needs to be recognised and addressed as part of basic training,” she comments. “There needs to…

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3 must-have digital tools for beauty pros, according to a business & marketing expert

Phone Digital Tools

Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like a full-time job. Running a beauty business can get messy, and without systems in place, you might find yourself forgetting appointments, losing client details and…

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Top reasons to enter nail competitions & expert tips for success

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Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing to elevate their craft, gain…

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How to capitalise on Valentine’s & Galentine’s Day in the nail salon

Valentine's Marketing Lead Andreia Pro Nails

Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items. The event also allows for…

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A beauty business coach’s guide to goal setting for 2025

Goal List

Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a difference, which is exciting. First,…

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4 updates to make to your beauty business in 2025

Woman Laptop Business

Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing strategy, website and social media…

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2025 nail business planning: expert tips for new year success

2025 Business Planning

Belinda Price, OPI UK&I education and capability manager & owner of Nailspa, Scratch Stars Nail & Beauty Salon of the Year 2024, shares advice… During the busiest season of the year for most nail and beauty professionals, it can be hard to see past 31 December. But as the dust falls (nail dust, usually containing…

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Spread Christmas cheer sustainably: 3 ways to recycle festive items

xmas recycling

Decorating the Christmas tree, wrapping gifts, and sending out greeting cards are some of the most cherished Christmas traditions, but after the festivities, how do you dispose of the excess? Gabriella Peace, marketing communications manager of UK Greetings, offers her take on how you can give your Christmas items a second life by recycling or…

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Return on investment: what it means & how to calculate it

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Global business & beauty education expert, Kim Ford, explains what a return on investment means for your nail business, and how to calculate it. You may ask: what is a return on investment, or ROI? As an example, imagine you purchased a pedicure chair costing £1,000. How many clients have you gained by having this…

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Nail ridges: an expert shares causes & how to treat

Nail Ridges

Scratch Stars Natural Nail Specialist of the Year 2019 & CND™ education ambassador, Helen Burton-Ward, explores ridges on natural nails… There are many types of nail ridges, which can occur naturally or be inflicted by mechanical or environmental factors. Understanding how to correctly manage and treat them will help to maintain the health of the nail…

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