Posts by Emma Hobday
How I manage my asthma in the nail space
Scratch speaks to Lauren Denford of Glow Beauty by Lauren, a nail technician and beauty therapist who suffers with asthma… Lauren sees up to eight clients in a day, with nails, lashes and brows being amongst her most popular treatments, and her favourite service to perform is gel enhancements. But Lauren, who is based in…
Read MoreBeauty industry undergoing ‘drastic change’ due to technology influences
The beauty industry is predicted to cross USD $58.3 billion by 2025, according to Beautyworld Middle East’s intelligence partner, Euromonitor International. Propelled by today’s digitally savvy beauty consumers, the adaptation of technology in the market has catapulted – particularly during the pandemic. “The COVID-19 pandemic has brought about a drastic change in the landscape and…
Read MoreTechnology takeover? Nail art printer market set to grow by 7.30%
The nail art printer industry is expected to grow at a rate of 7.30% for the forecast period of 2020 to 2027, according to a report by Reports Web. The expanding use of nail art printers in retail, spas, nail and beauty salons and wedding studios is also expected to fuel the progress of this market…
Read MoreWhy white nails are trending on TikTok
Move over updating your relationship status on Facebook; there’s a new way to tell the world whether you’re single or taken. Teens on TikTok are painting their nails white to signify singledom, and baby blue if they’re in a relationship. So, why white? According to Urban Dictionary, white nails mean someone is ‘ready to move…
Read MoreWant on-trend terrazzo nails? Take a look at Magpie Beauty’s nail art collection
It’s time to turn up the terrazzo – Magpie Beauty’s six-piece terrazzo collection is one to behold. Inspired by classic Italian terrazzo marble chips, which originated over 500 years ago in Italy to create glimmering flooring and walls, this collection is bringing us modern day Italian glamour. Offering eye-catching and dazzling glitters, nail technicians can…
Read MoreSustainable Beauty Coalition launches to help industry clean up its act
The Sustainable Beauty Coalition (SBC) has launched in response to an independent sustainability report commissioned by the British Beauty Council, which analysed the beauty sector and the consumers it serves. Published in November 2020, the report included a survey of 3,000 UK consumers that found that 1 in 7 wanted to buy an environmentally friendly…
Read MoreRevealed: The nail technique you need to know about
Serbian nail artist, Bojana Kostka, has added a new technique to her arsenal of patented nail designs – the ‘Casting Technique’. It offers a speedy way to produce extreme nail enhancements, offering pros more time to embellish, create and style. About Bojana Kostka Bojana started doing nails professionally in 1999 and was one of…
Read MoreNominate now: Your favourite hair or beauty influencer
The National Hair & Beauty Federation has launched the Top 100 Influencers in the Hair & Beauty Industry, to credit those in the industry that use social media to influence, educate and innovate. Hairdressers, barbers, beauty therapists, nail technicians, make-up artists and aestheticians are invited to nominate themselves and others who they believe are the…
Read More5 weird & wonderful nail trends of the 2010’s
Remember the ‘Tens? The decade of 2010 to 2020, where Lady Gaga wore that meat dress, Gangnam Style became a global hit, Prince William and Kate Middleton tied the knot and the Harry Potter films came to an end (sob). In the world of nails however, there were some truly weird and wonderful trends that…
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