Posts by Emma Hobday
Unsure what to do with your excess beauty bottles? Check out this handy recycling solution…
Public relations firm SEEN Group has launched SEEN Again, a recycling initiative to help influencers get rid of their used beauty packaging. Partnering with ReBOUND and HANDLE Recycling, SEEN has taken a long hard look at its responsibilities and commitments to promoting a more positive and ethical environment, and decided a force for change was…
Read MoreThe secret beauty rules Olympians must abide by
We always enjoy taking make-up inspiration from Olympic athletes. After all, they are strong, fit and healthy professionals at the top of their game, the best in their field and giving us real-life proof that hard work does pay off. Plus, make-up that stays put while they are carrying out their sport has got to…
Read MoreScratch Stars winning salon expands nail services into Harrods
The world’s most famous store has revamped its hair and beauty salon, with Scratch Stars Nail Salon of the Year 20/21 – Townhouse – serving up the nail services. Townhouse, popular with beauty editors and influencers for its Instagram-worthy manicures and nail art, is based on the fifth floor. Clients can opt for a minimalist…
Read MoreSausage trees? Placenta? Snail slime? Just a few of the wonderfully weird ingredients in your skincare products
There are some wild nail and beauty products on the market that host a wonder of unusual ingredients. So sit back, embrace the weirdness, and ask yourself: how far would you go for beauty? The Nimue Anti-Aging Hand Cream contains 20% Kigelia Africana. Never heard of it? Us neither – until we Googled and were delighted…
Read MoreMeet the creative director of Skullen Collective, a nail brand with an edge
Scratch talks to Nicole Gutierrez-Lock of Skullen Collective about her exciting nail product line… Nicole launched her nail business Skullen Collective in 2013 to enable her to have an effective work life balance. She holds the role of lead artist and creative director at Skullen Collective, based in Newcastle upon Tyne. Nicole is a fan…
Read MoreNail painting workshop helps teach Aussie schoolboys about toxic masculinity
Tomorrow Man, which facilitates workshops to break male stereotypes and support Australian men, has encouraged boys to see that painted nails are just that – painted nails – rather than a display of femininity. Within one workshop to ‘disrupt stereotypes and build emotional muscle’, Tomorrow Man’s Josh Ward urged schoolboys to show their hands. “One…
Read More5 reasons why the global nailcare market is set to expand 8.4% by 2027
According to a new research report published by Transparency Market Research, the global nail care market is expected to reach a value of just under $21 million by 2027, expanding at an average growth rate of 8.4% from the period of 2019 to 2027. Asia is anticipated to maintain its dominance of the global nailcare market during…
Read MoreWeb shops wanted! Brits expected to spend £120.5bn online in 2021
A new report by the Centre for Retail Research (CRR) and VoucherCodes has revealed exponential growth of online sales is set to continue in 2021, with £120.48bn forecasted to be spent, up by £10bn from 2020. Further statistics from the report reveal that online sales are expected to make up almost a third of overall retail…
Read MoreMeet the CEO of cool-girl brand, CiCi Body Skin Care
Scratch chats to Chantal about the CiCi launch, her favourite product and why she loves having her own brand Chantal began her career with a bang at 18 years old, working as a nail tech in a local salon named Scratch, where she diligently built her client base and along with it, her impressive reputation.…
Read More4 handcare products for all your dark spot needs
Are your hands looking like lizard skin? Oh no – is that an age spot? And what’s that new patch of pigmentation? Looking after your hands is vital when you are exposed to the sun, as hands can be one of the first areas on the body to show signs of sun damage and ageing.…
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