Posts by Emma Hobday
Artistic Nail Design launches 6 autumn nail shades inspired by being fearless
Artistic Nail Design has launched the Breakout Beauty collection for the autumn season, created to embody the fearless energy of the Artistic wearer. This six colour collection features a range of shades from subtle to smoky that are perfect for the changing weather of autumn. The Breakout Beauty shades will be available in Colour Gloss Soak…
Read More4 powerful hand mudras and how to use them
Scratch chats to James Divine, palmistry teacher, author and founder of The Divine Hand Palmistry about the meanings of mudras, and how you can use them in everyday life… First of all, what exactly is a mudra? “A mudra is a Sanskrit word meaning to seal, mark, or gesture. It has two traditional uses; one…
Read MoreLondon educator takes learning to the next level with ITEC approved nail courses
Scratch speaks to renowned nail tech and educator Anna Lee about her industry journey, bridging the ethnicity gap and launching Creative Academy London Anna began her journey in the nail industry in 2004, where she enrolled on a part-time nail course at her local course, for ‘something to do.’ Anna’s pure talent for nails was…
Read MoreNail tech launches self care platform to support those in need
Scratch chats to Laura O’Mahony, owner of The Pamper Cabin and founder of self care platform Share Your Self Care, about the importance of giving back… Laura had always loved beauty therapy, but was busy carving out a career in the events industry in Manchester, London and LA, when life took a 180 turn with…
Read MoreHere’s what it’s like to have your palm read
Scratch’s Emma Hobday had the eye-opening opportunity to sit down with James Divine for her own palm reading, and gained a valuable insight into herself in the process… It’s 9pm on a Wednesday evening and 1pm in Seattle when I met James virtually over Zoom. He answered with a cheery, “Emma!” and I immediately loved…
Read MoreHere’s how to make manis last if your client has excessively sweaty hands
Excessive sweating (hyperhidrosis being the technical term) is surprisingly common and can affect the whole body or just certain areas, like the hands (palmar hyperhidrosis). It’s normal to sweat if you get hot or do exercise, but you may be sweating excessively if you’re sweating when your body does not need to cool down, says…
Read MoreLondon hotspot Townhouse scoops Scratch Stars Nail Salon of the Year 20/21
Juanita Huber-Millet, founder and creative director of Townhouse, never knew that she would go into nails as a child. “My background is a little eclectic – I grew up wanting to do nothing other than dance and I spent my teenage years in ballet school, training every minute I could to follow my dreams. Unfortunately,…
Read MorePrep for party season with 6 nail glitter elements from :YOURS
Get your sparkle on with the :YOURS Party Up collection, including six on-trend Finest Glitter Elements. These stunning glitters are ultra-fine, making them ideal for delicate nail art looks. Alternatively, combine them with stamping plates, apply them to the inhibition layer of gel polish or mix them with gel, acrylic or normal polish to create…
Read MoreLove to stand out? Check out Lecenté’s Shimmer nail art films
Love shimmer? Love shine? The Lecenté Shimmer nail art films are the perfect addition to your nail kit to add a pretty iridescent finish to nails. The five styles are Blue Opalescent, Gold, Blue Orange, Indigo Opalescent and Silver Holographic. HOW TO USE Perform a manicure and prepare the natural nail for gel polish application,…
Read More4 ways to empower your employees
Want to empower your staff members? Lucy Pastorelli, founder of LP Tools, shares how she motivates & boosts morale amongst her team of 22 employees… 1. Inclusion. Everyone has an opinion, and we always make sure that we listen to each member of staff – whether they’ve been employed at LP for five weeks or…
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