Posts by Emma Hobday
BEHIND THE BRAND: Meet the beauty duo behind Goddess Emporium lash & nail products
Launched in 2014 by Katiie Norman, the Goddess Emporium brand began its beauty journey with a portfolio of Goddess Pro Lash Products. After meeting nail tech, Rachel Lloyd, after Rachel visited Katiie for lash services, the duo struck up a friendship and decided to expand the Goddess Emporium range to offer nail products under the…
Read MoreTECH TALK: Meet Sarah Kay Abbott, Scratch Stars Polish & Paint Artist of the Year
Kirkaldy-based nail stylist, Sarah Kay Abbott, scooped the Scratch Stars Polish & Paint Artist of the Year title at the Scratch Stars Party 20/21 owing to her passion for the craft, incredible artistic skills and keen focus on client care. “I wasn’t initially going to apply, but I saw it advertised one day and I…
Read MoreGet arty & create gorgeous nail enhancements with 66 Unbelievabel Gels from Glitterbels
Fresh to the Glitterbels nail product portfolio is Unbelievabel; a file-off, highly pigmented and no-wipe gel range. Ideal for creating strong, durable nail enhancements, the gels can also be used with a nail art brush to create detailed designs. Two coats of each gel colour is recommended for full coverage, and each coat cures in…
Read MoreCountry club offers to fix broken nails caused by golfing at onsite beauty salon
A beauty salon is to be installed at the Calderfields Hotel Golf and Country Club in Walsall to fix broken nails that occur during a round of golf. Bosses said they have received numerous requests from members for a beauty parlour and nail bar, as it is not uncommon for golfers to break and damage…
Read MoreIrish confederation calls for VAT to be reduced in beauty sector
The Hair and Beauty Industry Confederation Ireland (HABIC) has launched the WAX the VAT campaign, to lobby the Irish government to reduce VAT in the Irish beauty sector from 13.5% to 9%. It has undertaken the industry’s first economic report which supports its efforts, with the next step being to apply pressure on TD’s and in…
Read More35% of UK online shoppers will only purchase from responsible brands
Research from Empathy.co, the global commerce search and discovery platform, has discovered that 35% of UK online shoppers will only associate with ‘responsible’ brands – such as those that treat staff fairly, source goods ethically, and do not misuse consumer data. The data was obtained through 4,000 UK online shoppers, who were surveyed via global…
Read MoreInstagram movement encourages hand model diversity in adverts
Model, Maxey Greene has launched the Instagram account All Hands Are Good Hands, which is dedicated to showcasing hands of all shapes, sizes and features. Maxey was inspired to create the account when she posted a photo of her manicure one Tuesday. “In tiny font in the corner of the image, I mentioned how I…
Read MoreRevealed: Cosmetic procedure guidance for young adults, parents & mature adults
New advice about how to feel good in our own skin and how to make informed decisions about cosmetic treatments is being launched by the Mental Health Foundation (MHF), supported by the British Beauty Council and the Joint Council for Cosmetic Practitioners (JCCP). This advice has been created with three different life stages in mind,…
Read MoreMen’s make-up brand launches debut store in London
War Paint for Men, the make-up brand for men, has opened its doors on Carnaby Street, selling foundation, tinted moisturisers, bronzers, brow gels, and concealer for male skin. The brand was founded by Danny Gray, who achieved a £70,000 investment on the BBC show Dragons’ Den with the aim being to break the stigma of…
Read MoreUnsure what to do with your excess beauty bottles? Check out this handy recycling solution…
Public relations firm SEEN Group has launched SEEN Again, a recycling initiative to help influencers get rid of their used beauty packaging. Partnering with ReBOUND and HANDLE Recycling, SEEN has taken a long hard look at its responsibilities and commitments to promoting a more positive and ethical environment, and decided a force for change was…
Read MoreThe secret beauty rules Olympians must abide by
We always enjoy taking make-up inspiration from Olympic athletes. After all, they are strong, fit and healthy professionals at the top of their game, the best in their field and giving us real-life proof that hard work does pay off. Plus, make-up that stays put while they are carrying out their sport has got to…
Read MoreScratch Stars winning salon expands nail services into Harrods
The world’s most famous store has revamped its hair and beauty salon, with Scratch Stars Nail Salon of the Year 20/21 – Townhouse – serving up the nail services. Townhouse, popular with beauty editors and influencers for its Instagram-worthy manicures and nail art, is based on the fifth floor. Clients can opt for a minimalist…
Read MoreSausage trees? Placenta? Snail slime? Just a few of the wonderfully weird ingredients in your skincare products
There are some wild nail and beauty products on the market that host a wonder of unusual ingredients. So sit back, embrace the weirdness, and ask yourself: how far would you go for beauty? The Nimue Anti-Aging Hand Cream contains 20% Kigelia Africana. Never heard of it? Us neither – until we Googled and were delighted…
Read MoreMeet the creative director of Skullen Collective, a nail brand with an edge
Scratch talks to Nicole Gutierrez-Lock of Skullen Collective about her exciting nail product line… Nicole launched her nail business Skullen Collective in 2013 to enable her to have an effective work life balance. She holds the role of lead artist and creative director at Skullen Collective, based in Newcastle upon Tyne. Nicole is a fan…
Read MoreNail painting workshop helps teach Aussie schoolboys about toxic masculinity
Tomorrow Man, which facilitates workshops to break male stereotypes and support Australian men, has encouraged boys to see that painted nails are just that – painted nails – rather than a display of femininity. Within one workshop to ‘disrupt stereotypes and build emotional muscle’, Tomorrow Man’s Josh Ward urged schoolboys to show their hands. “One…
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