Posts by Emma Hobday
Instagram account photographs men with painted nails to destigmatise male nail art
London based nail artist Jess Young founded Instagram account Boys in Polish to break down social barriers and to allow the nail salon to be an inviting space for men. Here, she shares her journey with Scratch… Why did you launch Boys in Polish? I started the project during my art foundation year back in…
Read MoreHow nail art saved my mental health: Bridgend nail tech opens up about her battle
Dani Bailey of Broadlands, Bridgend, has suffered with anxiety and depression since she was a teenager. She has always managed it relatively well through exercise, which came naturally to her in her previous role as a personal trainer, but a pitfall in 2018 saw some struggles present themselves. “I started doing nails in July 2019.…
Read MoreReady to party? Take a peek at OPI’s 15 celebration-themed nail shades
OPI has introduced its Celebration nail colour collection, featuring 12 limited edition crèmes and shimmers and three confetti-like glitters; perfect for the holiday season and to celebrate the brand’s 40th anniversary. “Our 40th anniversary celebratory year goes out with a bang as we revel in the most special time of the year,” exclaims OPI co-founder…
Read MoreNHBF wins award for commitment to beauty industry & response to Covid-19
The National Hair and Beauty Federation (NHBF) has been recognised at the Association Excellence Awards for its commitment to the hair and beauty industry and its response to the Covid-19 pandemic. The NHBF was presented with the Bronze Award for Best Covid-19 Crisis Response, which celebrates the essential work that the hair and beauty industry’s largest trade organisation has done on behalf of its members. The judges were…
Read MoreGlitterbels launches 2 nail glitters in aid of The Azaylia Foundation
Glitterbels is supporting the efforts of children’s cancer charity, The Azaylia Foundation, by creating a premixed glitter and a lion shaped loose glitter for nails. The two products have been designed in honour of Azaylia Diamond Cain, who became known as the ‘Little Lion’ during her brave battle with cancer but sadly slipped away at…
Read MoreMPs demand restoration of £30 billion beauty industry
The All Party Parliamentary Group on Beauty, Aesthetics and Wellbeing (the APPG), Chaired by Carolyn Harris MP and Judith Cummins MP, publishes a Call to Action following its inquiry into the sector’s recovery from Covid-19. The MPs launched the inquiry following concerns from industry leaders that the sector was still struggling to return to its…
Read MoreLuxury nail polish brand Lady Showbiz stuns at London Fashion Week with timeless hues
Lady Showbiz‘s striking polishes were used at the London Fashion Week ICON Catwalk Show to complement the collections of designers Malan Breton, Julia Clancey and Patrick McDowell. Lead make-up artist Claire De Graft paired Lady Showbiz’s creamy pink hue ‘Hollywood Star’ with the electric designs from Malan Breton. For ultimate rock chic vibes, Claire amped…
Read MoreLove vegan beauty? Here are the top 10 most Instagrammed vegan beauty brands you need to know
End of Tenancy London has released data that showcases which vegan beauty brands are considered the most Instagrammable. The vegan cosmetics industry is booming, with the market value being $16.2 billion so far, with the number expected to sky rocket to $20.8 billion by 2025. A comprehensive list of 23 cruelty-free, vegan beauty brands were…
Read MoreCND™ takes centre stage at the KNWLS SS22 show with its Autumn Addict collection
KNWLS showcased its spring/summer 22 collection at London Fashion Week on Saturday 18 September, with the theme being ‘Adrenaline’ – giving us biker, old school rock ‘n’ roll and London ‘It girl’ inspired looks. The lead nail tech for the show was Sylvie Macmillan. She comments, “Working with CND™ for the KNWLS SS22 collection couldn’t…
Read MoreFashions Finest show nails London Fashion Week with stunning neon nail art
The platform for emerging fashion designers, Fashions Finest, presented its show for London Fashion Week on Saturday 18 September at St John’s Church in Hyde Park. Known for promoting diversity, representation, and inclusion in the fashion industry, the show was true to brief – a diversity of unique and beautiful collections by emerging designers. Celebrity nail…
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