Posts by Callie Iley
Let the essence of nature inspire your seasonal nail styling with CND™’s Magical Botany collection
Drawing inspiration from the rich, earthy hues of the winter season, CND™ has launched its Magical Botany collection. Available in both CND Shellac™ and Vinylux™ formulations, the six-piece collection seeks to honour the changing seasons with its natural palette. Jan Arnold, co-founder and style director of CND™, comments: “We crave dark and moody shades moving…
Read MoreWant to win £25k to boost your business? Simply Business announces grant to support small businesses
Small business insurance provider, Simply Business, has announced the return of its £25,000 Business Boost grant, supporting UK small business owners to start, grow or revive their business. Giving away £25,000 to one lucky entrepreneur, small businesses can apply for the Simply Business’ 2023 Business Boost grant through the entry form on the Simply Business…
Read MoreNail Tech Talk: Sylvia Terelak of Bad Polish Gurl
Having had a lifelong fascination for long nails and a passion for art and design, Sylvia Terelak of Bad Polish Gurl reflects on her journey from nail enthusiast to accomplished professional nail artist… “Ever since I was a young child, I was always extremely drawn to long nails, to the point where I would use…
Read MoreThe 10 nail trends you need to note for AW23
Capture the essence of the coming seasons with Scratch’s roundup of nail art trends & shades to note… Whether clients prefer a laid-back nail look or want to be bold with colour, nail art and design, the latter part of the year serves up a multitude of trends to suit. With influences stemming from the…
Read MoreIn need of autumn nail inspo? Check out Townhouse’s AW23/24 Nail Art Collection
Inspired by the bold hues and trending looks of the changing seasons, Townhouse has announced the launch of its AW23/24 Nail Art Collection. The collection features six nail designs featuring a wearable, AW23-inspired palette, seeing warm earthy tones and bold red shades used alongside negative space and chrome-effect finishes for its on-trend seasonal styles, suiting…
Read MoreWINNER ANNOUNCED: Scratch Snap September 2023
The winner of Scratch’s monthly nail art challenge has been announced as Stephanie Mlynek. In a showcase of talent, techs stepped up to the Scratch Snap challenge for September & created nail designs inspired by the theme ‘September Swirls’ in the bid to win a prize from Michelle Brookes Training Academy. Judged by Scratch’s copywriter, Callie Iley, and…
Read More10 ingredients in your beauty products & their uses
Explore 10 common ingredients found in nailcare products & their functions… Allantoin Ideal for treating cracked and damaged skin, allantoin supports the healing process and has gentle exfoliating properties. It is used to soften and moisturise cuticles and encourages nail growth. This conditioning cuticle cream helps to soften both the cuticle and its surrounding skin,…
Read MoreNail Tech Talk: Meet Alice Nali, Scratch Stars Nail Stylist of the Year 2023
Get to know Italian-born Alice Nali, Scratch Stars Nail Stylist of the Year 2023, who shares her nail story, journey to success & future goals… Alice Nali first visited a nail salon around the age of 10, and fondly remembers the range of colours and glitters displayed on the shelves. Fascinated by the concept of…
Read MoreLiz McKeon launches international coaching programme to support salon success
Business expert & International Business School founder, Liz McKeon, has launched The Successful Salon Formula: a programme that helps salon owners achieve their goals. It comprises Liz’s ‘3G method’, a five-step method where ‘greatness’ is learned on how to excel as a boss, elevate the client experience and generate sales. Methods are customisable to suit…
Read MoreCND™ announces partnership with celebrity manicurist, Julie Kandalec, for Paris Fashion Week 2023
Taking place at the American Cathedral in Paris on September 28 2023, celebrity manicurist, Julie Kandalec, is working in partnership with CND™ as lead nail artist for the Christian Cowan 2023 Paris Fashion Week show. Leading New York Fashion Week shows every season since 2009, New York City-based nail artist, Julie Kandalec, is known for…
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