Posts by Callie Iley
Nail techs: Here’s how you can overcome creative burnout
Are your nail art ideas waning and are you feeling run-down? Scratch explores the causes and impacts of creative burnout and how to overcome them… What does creative burnout look like? Creative burnout can manifest in a number of ways and will vary from person to person, but there are often tell-tale signs. “It’s important…
Read MoreLooking for a solution to micro-management? Check out Valerie Delforge’s book
Valerie Delforge, founder of international beauty business strategist consultancy, The Delforge Group, has launched book, I’d Rather Do It Myself – from Micro-Management to Leadership. Exploring the concept of micro-management from its definition to causes and consequences, I’d Rather Do It Myself – from Micro-Management to Leadership seeks to provide beauty business managers and leaders…
Read MoreThe Hair and Beauty Charity supports industry professionals facing hardship with annual raffle
The Hair and Beauty Charity has raised almost £11,500 in its annual raffle, in support of beauty industry professionals who have fallen on hard times. With tickets sold throughout the year both online and at industry events, the winners were revealed across the charity’s social media by charity supporter, Errol Douglas MBE, on 8 December…
Read More52% of Gen Z view nail appointments as ‘essential’. Here’s why…
In the Future of Beauty and Wellness Report 2024, salon booking platform, Fresha’s research has revealed a shift in attitudes towards beauty treatments being seen as a necessity. Having traditionally been associated with indulgence or as a treat for special occasions, the research shows that nail appointments and other beauty treatments are now seen as…
Read MoreWINNER ANNOUNCED: Scratch Snap December 2023
The winner of Scratch’s monthly nail art challenge has been announced as Carla Brannan. In a showcase of talent, techs stepped up to the Scratch Snap challenge for December and created nail designs inspired by the theme ‘Gingerbread Treats’, in the bid to win a prize from HD Professional Nail Systems. Entries were judged by Scratch’s copywriter, Callie…
Read MoreCommunity spirit: How Yorkshire nail techs are promoting positive mental wellbeing for fellow pros
Following her transition from a role in the NHS to the nail industry, Natasha Katoro of By Natasha Katoro shares how she and her local support group are tackling high feelings of isolation amongst industry pros… Hoping to foster a sense of community to promote positive mental wellbeing for nail technicians, Natasha is actively involved…
Read MoreEmbrace retro glamour with Entity’s 6-piece Vintage Gossip collection
Entity has revealed its holiday & winter 2023 colour collection, Vintage Gossip, with a glamorous retro colour palette combining classic hues and seasonal shimmer shades. Inspired by throwback runway trends and versatile, wearable hues, Entity’s Vintage Gossip collection is available in six matching shades across its Colour Couture Gel-Lacquer, Soak Off Gel and Dip &…
Read MoreHere’s the royal family members with the most in-demand beauty secrets
Research conducted by beauty and wellness marketplace, Fresha, has explored online articles discussing royal family members’ beauty routines, ranking each to find out which royal women have the most talked-about beauty routines in 2023. Fresha discovered 63,693 articles from the last 12 months about the late Queen Elizabeth II’s beauty routine, proving that her popularity…
Read MoreE-file bits: Understanding types of bits, their uses & how to keep them clean
E-file bits come in a range of materials and grits, with a variety of different uses. Some types of E-file bits include: Diamond bits – not for use on the natural nail. Used for exfoliating or polishing skin and pushing back the proximal nail fold. Carbide & ceramic bits – not for use on the…
Read MoreEnsure mess-free application with Artistic Gel On Xtensions Adhesive in a jar
Switching out its existing brush in a bottle container for a jar, Artistic Nail Design’s Gel On Xtensions Adhesive is a thick viscosity bonding gel, which creates a strong adhesive bond. Reinforcing the molecular structure of the Artistic Soft Gel Tip to create an airtight seal with the natural nail, the Gel On Xtensions Adhesive…
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