Posts by Callie Iley
Nail Tech Talk: Beth Buckley of Sassy Nails
Despite not considering nails as a career until later in her life, Beth Buckley of Sassy Nails had a lifelong passion for nails. “I even used to paint my friend’s nails in the toilets at school,” she laughs. “I trained in L&P Acrylic and later in gel polish, and never looked back from then on.”…
Read MoreServe up iced matcha latte looks with The GelBottle’s gel colour & top coat duo
In search of a milky, muted green shade to level up your matcha manis? With 686K views for #matchanails on TikTok, matcha manis are more popular than ever, and The GelBottle has just made the look easier to achieve. Its Matcha Latte gel colour is the perfect complement to The GelBottle‘s Glazed Top Coat –…
Read MoreSalon in the Spotlight: Jo’s Nails, Sutton Bridge
Attending Isle College in 1992 to study hair and beauty, Joanne Smyth had a love for beauty since she was a child, seeing her qualifying as a natural next step. With over 30 years of industry experience, Joanne based her beauty business from a salon where she rented a space until this came to an…
Read More‘Hypoallergenic’ Zero Gel Polish range enters nail market via The Manicure Company
Founded in Waterford, Ireland in 2016, The Manicure Company (TMC) prides itself on providing nail pros with reliable, innovative products and exceptional customer support. The latest addition to its portfolio, the Zero Gel Polish range, is an extension of these goals, offering a long-wearing nail finish fitting to the conscious needs of its customer base.…
Read MoreNail Tech Talk: Denise Maples of Onestop Nails
Attending Olympia Beauty with a nail technician friend, Denise Maples became enthralled in the world of nails, making the decision to train and qualify herself. A single parent to three sons, Denise was working as a cleaner during school hours to make ends meet, with one of her jobs based in the house of a…
Read MoreSalon in the Spotlight: BeautyHour by Carlianne, Blaydon
Training in December 2022 with Nicole Dowling of Totally Polished, Carlianne Elliott-Purkins had previously studied beauty therapy at college upon leaving school but initially pursued another career. Deciding to take the leap and retrain, Carlianne notes beauty and nails as her main interests, encouraging her to make the decision. “I’d always wanted my own salon…
Read MoreNail Tech Talk: Nicola Julian of Oakwood Nails
Overcoming self-doubt to pursue a career in the nail industry, Nicola Julian of Oakwood Nails discovered her love for nail art during the pandemic before completing her training in 2021. Having had an interest in make-up, hair and nails from a young age, Nicola Julian initially pursued a career in accountancy after she left school.…
Read MoreSalon in the Spotlight: Mayfair Aesthetics & Beauty, London
Offering a one-stop salon for nail, beauty and aesthetics treatments in a contemporary central London salon location, Mayfair Aesthetics & Beauty shares its journey since its establishment in 2001. Since opening in 2001 offering nail and tanning services to clients, Mayfair Aesthetics & Beauty has developed and grown its business to offer a range of…
Read MoreWINNER ANNOUNCED: Scratch Snap July 2023
The winner of Scratch’s monthly nail art challenge has been announced as Stephanie Connolly. In a showcase of talent, techs stepped up to the Scratch Snap challenge for July & created nail designs inspired by ‘Undersea Adventure’ in the bid to win a prize from Nail Alliance. Judged by Scratch‘s copywriter, Callie Iley, and Gelish master educator, Amy Martin. The winner,…
Read More15 common nail conditions & how to deal with them
Do you know what to do when you’re faced with a natural nail concern? Scratch shares expert advice and product recommendations for 15 common nail issues… Addressing the issue The natural nail is the foundation of any great nail enhancement, so knowing how to approach common issues if and when they present themselves is key.…
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