Posts by Alex Fox
It Shouldn’t Happen to a Tech: Client Trials
Scratch uncovers the things that should never be said to a nail professional… Prepare to hide behind your hands, as KAT HILL gathers up the cringe-worthy comments clients have said before, during and after their nail service “Can you squeeze me in for a mani, pedi, brows and lash lift at 5pm on Friday?” It’s…
Read MoreGet The Sharm Effect with Beauty2trs Education
An exciting new course has been added to the Beauty2Trs platform – The Sharm Effect. As nail pros, we like to find that great combination between a design, which is unique yet won’t take ages to create in the salon. Izabela Visser is a talented nail artist, who has honed her very own unique style.…
Read MoreWhy An Influencer Could Be Good for Business
It’s a big buzzword – but what in fact are ‘influencers’ and how can they benefit your business? Scratch speaks to DAVINA KUMAL, PR and influencer relations manager at Forma Brands to find out more… Advice on implementing a successful influencer strategy for your business “Over the past couple of years, more and more brands…
Read MoreWin 1-2-1 Competition Training with Kupień
Having experienced a hugely successful year winning online nail competitions during 2020, impassioned nail artist & Nail Harmony educator, Monika Kupień wants to give back. Monika explains, “I want to give back to an industry that has supported me during my long journey, with a one-to-one competition training class and coaching.” Looking expressly for a…
Read MoreHeavy Metal Magic Nail Sorcery & Styling
A meeting of super-creative minds conjured a series of striking images that explored and stretched the talent and techniques of nail artist, Liga Tukmane. Powerful in style and striking in pose, these images struck gold with the Scratch team; with a nail style that oozes glamour and sophistication. The concept of a talented team of…
Read MoreScarlet Stilettos for Power, Strength & Style
Stunning scarlet nail styling & a powerful message about beauty, combine in a photographic project revealed by Brillbird educator, Neringa Alsauskiene. Kat Hill reports Captivating with a striking, scarlet stiletto nail, Neringa Alsauskiene created a series of images that celebrates both the beauty and strength of womankind. Contrasting against her model’s pale skin and raven…
Read MoreThe Massive Nail Tips of Moscow by Maltseva
Leading Russian nail artist, educator & international judge, Elena Maltseva, shares with Scratch her quirky nail art canvasses There are certain nail cultures that we can depend upon to come up with amazing, unique and bizarre ways to deliver exciting nail art ideas and on this occasion Russia has scooped it! With a plan to…
Read MorePower Up & Face Cyber Bullies
Marie Quigley & Jeanine Bailey address the issues surrounding cyber bullying, as social media platforms become home to a flow of negative comments & private messaging Cyber bullying is taking place right across the globe. It’s not pleasant; it’s hostile and unkind, and can create so much emotional impact such as anger, frustration, hurt, helplessness,…
Read MoreNail Artist moves into Crystal Power & Healing
Nail tech, Jade Evangelou, owner of the once, Jade Angel salon in London and Artistic Nail Design educator, has developed a series of aromatherapy crystal-infused mood mists. “We all need a little something to help enhance our moods and aromatherapy has been used for eons for not just physical, but psychological ailments too,” enthuses Jade.…
Read MoreTop Tech Amasses Xmas GIFTS for Charity
The Nail Studio, St Ives, just outside Cambridge, is a hive of activity as nail tech & HD Professional educator, Cat Leith is collecting wrapped presents for women and children, ready to donate on Thursday 24 December. Deciding to support a local charity (which can’t be named in the press), that cares for those who’ve…
Read MoreKeep Staff Uniforms Virus Free & Fresh
Businesses up and down the country have been considering measures they can put in place to help serve their customers safely. For industries such as fashion, hair and beauty, which depend on a certain level of customer, this has been a significant challenge.Fortunately, solutions are available that can provide employees and customers alike, with that…
Read MoreNailympia Online Festive Discount for Artists
It’s hotting up and the race is on…it’s halfway to the closing date for the first Nailympia Online edition and techs are now beginning to complete their nail styles and designs and submitting them via the website portal. Meanwhile, others are braving the registration process and signing up, so it’s a busy and exciting time…
Read MoreTips for Retailers to Be Sustainable Over Xmas
Christmas is around the corner, and this year’s festivities look set to be more digital than traditional. With new lockdowns being implemented in the UK and beyond, the likelihood of people turning to online retailers for presents remains high. Traditional bricks-and-mortar shops accounted for £60.9 billion worth of sales in 2019, compared to £22.3 billion…
Read MoreTop Tech Presents 5-Classes for Animal Charity
Top champion tech, international educator & judge Olena Oezman will present five days of classes for just €20 to raise money for an animal shelter in Ukraine. Animal lover & supporter, Olena, who’s based in Germany, is keen to raise funds for food, medicines and surgery needed by the shelter (BIM) in her home country…
Read MoreBeauty group pens letter to uphold EU Cosmetics animal testing bans
Natura &Co joins PETA and Cruelty Free Europe’s the call to uphold landmark EU cosmetics animal test bans. Consumers are invited to show their purchasing power this festive season and choose ethical cosmetics brands. The world’s fourth-largest pure-play beauty group, Natura &Co, has signed an open letter sent today to decision-makers in the European Union calling…
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