Posts by Alex Fox
Top tips for optimum wellbeing
“Our bodies, when they produce symptoms, are communicating with us – telling us that all is not well. This book will help you to decipher what your body is trying to say,” says author, Kate Chaytor-Norris, nutritional therapist. This book is like having an expert friend on speed dial, answering all your questions and providing invaluable insight…
Read MoreOver 125 nail pros amassed at the East Nail Camp in Florida for a nail-infused fact & fun-filled nail experience
“The East Nail Camp 2021 was an incredible success and a lot of that was due to the amazing generosity of the sponsors,” enthuses organiser Jessica Briarmoon. The event, held from 14-17 May 2021, hosted just under 150 nail techs at Willis Camp, Fruitland Park just north of Orlando, Florida. Aptly named, the Post Prohibition…
Read MoreBeauty takes the top title for most popular industry on TikTok with over 61 million likes
With nearly half of the world’s population using social media platforms, businesses old and new have been given a cheap alternative to advertise, interact and engage with customers. Since its launch in 2016, TikTok has exploded in popularity and now has over 689 million monthly active users. The hashtag ‘#smallbusiness’ currently has 25 billion views on…
Read MoreNail tech self-love: support the health of your skin, hair & nails with a teaspoon a day…
Calling all busy nail artists and techs, a teaspoon a day of this nutrient-rich berry mixture from SuperU will add to your self-love and care regime. This anti-oxidant supplement, as seen on the BBC’s Dragon’s Den, is a natural blend of ingredients that promise to nourish the hair, skin and nails with just one teaspoon…
Read MoreA Bournemouth nail artist will attempt to paint over 4000 nails over 3-days for a Guinness World Record in support of charity, CRY
On the 6 August 2021, Bournemouth-based nail professional Lauren McBride of Get Nailed, will attempt to set the record for the Longest Artificial Nail Painting Marathon for The Guinness Book of Records. An exciting proposition, Lauren reveals just what she’s trying to achieve during the event. “My aim is to paint a minimum of 60…
Read MoreNail educator Rachel Lunn discusses the attitude towards nail education, the importance of elevating industry standards & the power of practice
Great expectations …by Rachel Lunn @rachel.lunn_nails https://m.facebook.com/The-Nailroom-254269057922527/ @rachel.lunn_nails I trained as a nail tech in 2003. Gel polish had not yet been born and the trend was pink & white acrylic enhancements, one colour polish or a manicure. Nails were just starting to grow into a more popular service that everyone had to have. In 2021, my…
Read MoreNew nail business Dakota dreams big by signing over 20 brand ambassadors
Dakota Nail Products & Education has extended it’s product repertoire with additional nail art products and accessories. The most exciting additions is four-piece Macaroon acrylic coloured paint collection in Blueberry, Strawberry, Mint and Lavender. These colours merge with a series of new nail decals for summer nail art designs. Owner Ellyse Ball cites, “During the…
Read MoreShare your smile with Fask clear panel face masks designed to aid lip reading for the deaf community
A specialist face covering brand has created two unique face masks that even after government guidelines and restrictions are lifted, will be a great option for those that want to keep masked up! Designed for those working in public sectors, service, hospitality , travel, health and beauty-based industries, the FASK products are made of high…
Read More5 ways to style up your nail salon with interior designer, Haz Dean for a modern & chic beauty space
Today, this blog will focus on furnishing the nails arena. Whether it’s a small nail bar, or a luxurious spa, if nail services are part of your business offerings then you definitely understand the effort needed to make sure the space is practical and safe. TRY IT BEFORE YOU BUY IT! Any piece of furniture…
Read MoreHealth issues lead to nail educator building her own nail brand with 22 gel polish shades for starters
After working for 10 years as a nail educator, Hayley Winder of Cheadle, Stockport decided it was time to create a nail brand tailored to her needs and those of her students. “Working in the trusted position of nail educator, made me feel I needed to provide products that I knew the origin of and…
Read MoreUp-close & personal – get to know a global nail expert judge just that little bit better…
The Nailympia.com website has created a sexy new little section of the website with featured judges . Taking it a step further, so nail techs & artists the world over can get to know the experts behind the curtain a little better, Nailympia has invited judges to answer a series of questions that reveal their…
Read MoreWelcome to Nailympia Live with Nailympia Estonia 2021
“The Online competition Nailympia Live is a way to save the beauty industry in the current global pandemic,” cites organiser Viktoria Prihodko. “The global nail service market is adapting and the last six months have been a severe test for the entire beauty industry. The beauty industry is one of the most affected industries due…
Read More10 art products join the Lecenté nail shop for spring/summer ’21
Are you loving the Lecenté on nails this summer? Then Scratch has great news, the Lecenté shop has added a fabulous selection of nail art products to its collection for spring/summer including brand new foils, pearlescent powders and a brand new nail art product – iridescent flakes. These magical makeover your manicure products are perfect…
Read MoreTech Talk: Scratch goes down under to visit Lynda Sanchez of Manicandie, Sydney, Australia
“My home-based salon has moved with me into four different family homes until my husband and I found our forever home in 2017. I’ve since moved into two different rooms in the house but have finally found my fit!” enthuses Lynda Sanchez. A mix of pastel and gold shades exuding cute kawaii vibes in a…
Read More7 new colours added to the HD Pro Flex It! Base & Builder Gel range developed by UK champion tech, Hazel Dixon
The HD Professional line innovated and developed by award-winning champion tech, Hazel Dixon, has added to its pro line. “I’ve got some new products launching soon to add to the Flex it! Base & Builder range,” Hazel tells Scratch magazine. “It’s been so popular, especially since re-opening, as many customers need that extra strength. So…
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