Posts by Alex Fox
Caring for feet: salon pedi & homecare ideas
Let’s talk about the importance of footcare with expert advice from KATHARIN VON GAVEL, founder and CEO of Footlogix, a footcare brand that promises results that equal a pedicure with purpose. Why not consider adding to your pedicure repertoire and telling your clients how they can care for their feet during the lockdown. Why pedicures…
Read MoreLearn essential nail info with ‘Nail Knowledge’ online education platform
Introducing Nail Knowledge… After nearly two years in the planning, an idea voiced by Kevin Nicholls from Roo Beauty to Marian Newman has resulted in Nail Knowledge; fact-based online learning with a difference. Nail Knowledge provides the information and understanding essential for the nail professional. It’s presented via three masterclasses; The Nail Unit, Product Chemistry…
Read MoreWant to create the perfect smile line?
Tracey Lee of Beauty2trs highlights her own course, which focus’ on the creation of the perfect smileline. If you’re looking to learn more about the tips & tricks to make beautiful sharp smilelines in gel, acrylic, acrygel or all three, check out the lessons ‘Create Your Perfect Smileline’. https://beauty2trs.com/classes/?product_cat=&author_id=&class-category=&lang=English&q=smileline How to make your smileline really…
Read MoreNew Romantic Poets releases serene salon vibes
Gap Music has released Floating on Clouds a first album by The New Romantic Poets. From the delightful opening piano, to the introduction of the magical harp, accompanied along the way by the beautiful clarinet, you really do feel that you are about to hear something very special. The New Romantic Poets consist of Stuart…
Read MoreGovt recognises beauty industry with dedicated ‘personal care sector’ team
Following a steadfast campaign from the British Beauty Council, the UK Spa Association, BABTAC and the NHBF, the government has formed a sector-specific team dedicated to supporting personal care. These four key organisations have worked closely with the Department for Business, Energy & Industrial Strategy (BEIS) to overcome the challenges of the past year and,…
Read MoreNailon Announces Winter Cover Winner
The Nailon Global Nail Championship group has announced the winner of its Winter Cover photographic competition for January 2021. As the editor-in-chief of Scratch magazine, I was invited to judge its entries and wanted to share them as a form of inspiration and to congratulate the nail artists that brought together this stunning imagery during…
Read MoreDoes the nail industry recognise the needs of the deaf?
Deaf nail technician, Rachel Spry speaks of a punishing personal nail journey & offers solutions to an industry that’s unaware of its short comings when it comes to the deaf community. Age: 24 years Location: Whitstable, Kent Business name: Rachel’s Beauty Years in nails: 8 years The nail industry is a small global community and…
Read MoreMINDFUL MATTERS: The Power of Positivity
I’m so pleased to have been invited as a regular columnist & blogger for Scratch. The main reason for this being that I’ve seen first-hand how the past year has affected people within the nail industry and I want to do everything I can to try and help. Without dwelling on it too much,…
Read MoreNail Education without Borders
An International Nails Marathon is currently being fashioned by organiser, Viryi Rodriguez, for hungry nail artists to run from 10-24 January 2021 – showcasing two classes per day, Scratch learns from Russian nail artist, Irina Vrodenko. Promising 15 days of ‘spectacular’ learning from a pool of 33 top class educators, students will visit the cyber…
Read MoreIndustry Issue – Life as a Left-Handed Tech
Scratch talks to left-handed techs to gain a perspective on what challenges they face when working as a nail professional We live in a right-handed world. This is born from 90% of the population being right-handed, while the other 10%, known as southpaws or left-handed, must grin and bear it and adapt; for example, did…
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