How to become a great nail brand ambassador

By Guest Writer | 19 January 2026

North America’s Star Nail Artist (NASNA) Season 1 champion & LECHAT ambassador, Anastasia Totty, shares her tips and tricks for becoming a top brand ambassador… I’m often asked how to become a successful brand ambassador, and the first step is to attend trade shows and industry events. These offer opportunities to network with brands and…

‘Nail obsessed’ pro unveils stationery & cuticle oil range

By Scratch Staff | 18 January 2026

Donna Dennell, nail pro & podcaster, has founded The Nail G: ‘a place for the nail obsessed’. She offers cuticle oil pens in various scents, alongside stationery items including eco-notes for ‘really important nail notes’ and greetings cards. “The Nail G is an extension of my longstanding nail business, as I was ready for a…

35 minimalist nail designs for Valentine’s Day

By Scratch Staff | 18 January 2026

Minimalist Valentine’s manicures offer a love-ly, subtle touch for the season of love! Why not opt for pops of colour and dainty heart details? Check out our roundup of low-key looks below…

24 Winnie the Pooh nail designs that are sweet as honey

By Jess Watts | 18 January 2026

Forgetful, constantly tired and always hungry, Winnie the Pooh is one of the most relatable characters out there. A cute symbol of nostalgia, alongside his delightful friendship group, he never fails to bring a smile to our faces. Take a look at these un-bee-lievably pooh-fect nail designs inspired by the bear and his friends…

What it means to have half moons on your nails

By Katie Barnes | 17 January 2026

Fingernail half moons are the rounded, white shadows at the base of the nails. The industry term for this is lunula, which is Latin for ‘little moon’. The place where each nail begins growing is known as the matrix. This is where new cells are made that will make up the nail. The lunula is…

OTHER STORIES

How to capitalise on Valentine’s & Galentine’s Day in the nail salon

Experts shares tips for effectively promoting your nail offerings this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional nail product…

Step inside the Taunton beauty salon opening its doors to a new era

Sorella Collective – a beauty salon nestled within Taunton’s Independent Quarter – is the culmination of years of experience, love…

5 ways to wear Pantone’s Colour of the Year 2026 on nails

Global colour authority, Pantone, has revealed its hotly anticipated Colour of the Year for 2026, and it might surprise you……

SalonIQ expands internationally with UAE nail brand partnership

SalonIQ – a salon software provider created by salon professionals – has expanded internationally via new collaborations, including with a…

EVENTS

Nailtopia Trade Show

By Rebecca Hitchon | 20 November 2025

Created by nail techs, for nail techs. Founded in 2019 as a trade show dedicated solely to professional nail technicians, Nailtopia is back after a three-year break. It has a renewed mission: to uplift, educate and celebrate the incredible people shaping the nail and beauty industry. In 2026, it is hosted at The Steamworks, Sheffield – a unique, female-run venue led by sisters whose passion for events mirrors the Nailtopia…

Phorest Salon Owners Summit

By Jess Watts | 15 September 2025

Phorest, a global salon, spa and clinic software company, will host its 10th annual Salon Owners Summit 25 & 26 January 2026. The event, themed ‘Thrive: The human experience, powered by technology‘, will gather hundreds of salon and clinic owners from around the world at the Dublin Royal Convention Centre, Ireland. The summit promises a deep dive into inspiration, education and strategic business growth, as well as demystifying how technology…

Burns Night

By Rebecca Hitchon | 18 December 2025

A celebration in honour of Scottish poet, Robert Burns, Burns Night often features traditional Scottish food, such as Haggis, turnips and potatoes, alongside a recitation of Burns’ famous ‘Address to a Haggis’ poem. Looking for beautiful Burns Night nail art? Click here for our gallery. Image courtesy of Instagram.com/amberandstonebeauty

International Day of Education

By Rebecca Hitchon | 18 December 2025

Proclaimed by the United Nations (UN) as a day to encourage peace and development by way of worldwide education, International Day of Education reminds us that ‘education is a human right, a public good and a public responsibility’. Mark the day by granting yourself a moment of learning, as well as delving into the story of Michelle Brookes, Scratch Stars Educator of the Year 2025. Click here to read about her education. Image courtesy…

Veganuary

By Rebecca Hitchon | 18 December 2025

Since 2014, Veganuary has ‘inspired and supported millions of people to try vegan’. Working with businesses to increase vegan options, the campaign has ‘made veganism more visible and accessible through [its] work with national and international media’. Want to offer vegan manicures? Click here for 20 products to add to your toolkit.

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